Start Up Blog

Unsynergy

Posted in entrepreneurship by Steve Sammartino on June 24, 2010

Guest Post from Mick Liubinskas from Pollenizer.

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Department of Startups – Community Announcement

Unsynergy – where the whole is less than the sum of the parts. Often caused through too many features aimed at too many people with too much information.

86.3% of startups are injured or killed each day due to Unsynergy. Please help us stamp it out once and for all.

The worse thing about Unsynergy is that the person who is inflicted with it is unable to see the symptoms. They keep adding more things to their startup – more features, more content, more options – whilst they are slowly (or often quickly) committing suicide.

Most people on the outside, looking in (e.g. customers) can see Unsynergy for what it is. Though sadly, they rarely care enough to let the founders know. (Or can’t find the feedback button amongst the 100 other options.)

Founders, please understand, more is less. Less is more. Less is great.

To bastardise a great quote, “Great products are finished not when there is nothing more to add, but when there is nothing more to remove.”

Fight Unsynergy, Remove a Feature Today!

Thanks, Mick Liubinskas.

pollenizer.com
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4 Responses

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  1. Steve Sammartino said, on June 24, 2010 at 5:26 pm

    Love it Mick. Classic one ‘downsmanship’.

    Thanks for sharing some thoughts on Startup Blog. You’re an asset to the community.
    Steve.

  2. Fiona Boyd said, on June 24, 2010 at 5:36 pm

    Couldn’t be more right about that Mick. I don’t think there’s anything wrong with starting with too much stuff, but you do need to work out then which is the right stuff. That’s usually the stuff the customers are using, buying or talking about. Then get rid of the rest.

    Thanks for your pearls of wisdom. My experience is that especially at the beginning, everyone keeps telling you what more and what extra you should do, when the reverse is true. Find out what your particular knitting is and stick to it and do it really, really well.

  3. Terence said, on June 26, 2010 at 6:06 am

    Nice post. Points out a significant and recurring issue in startups. The idea itself is there, but inability for the company to align all of its members to the goals is what causes it to self-destruct.

  4. nokia mural 6750 said, on July 1, 2010 at 3:00 pm

    It is great articles provides a good information.I don’t think there’s anything wrong with starting with too much stuff, but you do need to work out then which is the right stuff.everyone keeps telling you what more and what extra you should do, when the reverse is true. The idea itself is there but some information you forgot to updating.


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