Start Up Blog

Pixel, passion, prizes, pictures.

Posted in entrepreneurship by Steve Sammartino on July 27, 2010

Patrick Jean’s short film Pixel (featured below) isn’t new – it’s been around a few months, but it is amazing. It was viewed more than 1 million times within it’s first 24 hours of its release.

It was a passion project by Patrick. He did it because he was inspired by the 8-bit video games he grew up on. He won lots of prizes, and then got many offers from major Hollywood studios (Sony, Warner, Dreamworks) to make pictures.

The lessons we can take from the film are many for entrepreneurs:

- It’s one of the best mashups of technology / genres I’ve ever seen.

- It leverages nostalgia – one of the most powerful emotional tools.

- It was released to the market free to just ‘see what happens’. And some very cool stuff happened.

- It reminds us that sampling isn’t limited to tiny bottles of shampoo.

- Patrick didn’t invent the technology to make it, he re-imagined the use of it.

Very soon, Patrick will be making movies that we’ll all be watching in cinemas. Startup blog says: think like Patrick.

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3 Responses

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  1. startvids said, on July 28, 2010 at 6:49 am

    Start Small. Go Social. Get Viral. Damn, today’s web is cool.

    —————————————–
    http://startvids.wordpress.com

  2. haul said, on July 28, 2010 at 11:26 am

    Very impressive flick, memory lane, technology and creativity are a lethal mix here.

    and then it’s hello Mr Spielberg.

    Good piece Samma.

  3. onealbumaday said, on July 28, 2010 at 1:19 pm

    It is a damn fine film (love those closing credits).

    Steve, you might like this tale of passion too (from guy who founded and then sold CD Baby):

    http://sivers.org/trust


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