Will they find us?

Once upon a time all the cool stuff on the web bubbled to the top. It found it’s way to our inbox, our twitter feed or our facebook page. That was before 4 hours of youtube video was uploaded every minute.

What we need to understand is if our web activities are long lead or short lead. The long lead stuff, frequent blog posts, twitter output and the content deep, still finds it’s way to the top. It’s the short lead stuff that is getting lost. Stuff like our videos, launches and events. For any startup this gaining traction is getting harder. The clutter is so deep we need people on the inside, helping us to cut through the clutter – our supporters and evangelists. So before we launch the next cool thing to our people, we should invest an equal amount of time thinking about how we’ll seed it.

Great creativity that doesn’t get seen, didn’t happen.