Start Up Blog

Top 10 list – Words redefining business

Posted in entrepreneurship by Steve Sammartino on October 6, 2010

Here’s a little list of words that keep ringing in my head that I feel are changing the way we do business. I’ve written them each with a few thoughts beside them to stimulate your own view.

  1. Gifting - an emerging gift culture started with sharing information freely (Blogs, photos, ideas on the social web). This will start to iterate into a culture of providing actual goods to each other as gifts
  2. Gaming – human existence is defined by counting and gaming. Currency, bank accounts, salary, frequent flyer miles… and now smart phones will turn many brand relationships into games we can play. In many ways it will replace currency.
  3. Real time – the web used to be a repository of information written, found and filed for later retrial. It’s evolving into a what’s happening now forum. With live check ins (four square), live video (Qik / Ustream), status updates (Twitter). This will change they way we buy and interact on a commercial level.
  4. Geolocating – will permeate everything we do, and all the messages we receive.
  5. Community – it took the democratization of media via the web and fragmentation of media channels before we could regain our desire to interact at a community level, not just a consumer level. And we like it. We’ll never let people break down our communities again. It’s a social requirement we have built into our DNA.
  6. Apps – software is now personal. The difference with apps is that they are malleable. We co-create the code as we interact with them.
  7. Screen culture – TV isn’t dead, it’s just changed. It’s now web enabled and everywhere we go. Count how many screens you see today.
  8. Global currency - we now have perfect information on currency and conversions via the web. Our ability to arbitrage is being diminished. It’s only a matter of time before we create a global currency that crosses borders and oceans and automatically adjusts prices of everything we buy to a single lowest global price delivered. This has already happened historically as our world got bigger. First at a tribal level, then state level then national level. The globe is next.
  9. Related revenue – We’ll start making money less from what we actually do (writing a blog? / Google search?) and more from the stuff we do that lives around the edges.
  10. Project careers – Our careers wont be about having jobs, but a number of smaller iterations of projects that interest us. They’ll be higher paying, with breaks in between. This will be more profitable for all parties. Companies wont have the overhead drain of full time staff, and humans wont have the social drain of turning up to a place of work when there isn’t much on. We’ll transform what we do more frequently and fluently, we’ll be projecteers.

twitter-follow-me13

4 Responses

Subscribe to comments with RSS.

  1. Ned Dwyer said, on October 7, 2010 at 7:33 am

    Love the idea of project careers. So true.

    • Steve Sammartino said, on October 7, 2010 at 7:51 am

      We’ll I think both you and I are ‘live examples’ of project careers.
      Steve.

  2. Jag said, on October 7, 2010 at 1:46 pm

    Steve,

    You nailed it man!

    Project Careers is definetely going to redefine the way we work. I know many people who are already doing this. And the way WEB is fastly becoming REAL TIME provides better platform for today’s businesses to reach their market in no time and serve them much better. Keep posting good content and inspire us to do good business..

    Thanks.

    Cheers,
    @Jag_SRK

  3. where2sir said, on October 14, 2010 at 8:22 am

    The project careers point hit home with me, too! Currently, I’m IN one of those careers where it’s full-time and I still show up when there isn’t much to do, but I’ve been wracking my brain to figure out ways to break away from it and still pay the bills.

    This post inspires me as well, keep it up!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,163 other followers