Cool hunting – The tail of two movies
Yesterday I was sent links to two movies which were both entrepreneurial in nature / marketing related. Both revolve around the idea of paid brand ambassadors. One is a documentary on how clever ‘cool hunters’ are, and the other was a Hollywood fabrication of brand evangalists are infiltrating our circle of trust.
The Documentary trailer: The Influencers
The Hollywood trailer: The Joneses
The question it leaves in my mind is whether social media facilitates more authentic or inauthentic ‘hidden’ brand evangelists.