Start Up Blog

Email is a not a compass

Posted in entrepreneurship by Steve Sammartino on November 9, 2010

The problem with email is that far too many people let it be the compass of their day. They refer to it religiously, checking it with every spare moment they have at their desk.

Maybe some new information has arrived?

Maybe they should use it to justify a change in direction?

Email tricks us into believing that we should stop on the path we are heading down and change direction, react to micro pieces of data. We often know it is a detour from the desired destination, yet we follow it anyway. When we do this email becomes a self multiplying tool. The more we attend to it, the more it demands. Entrepreneurs time is better invested talking to people.

Email is not a compass, it  is more like a shadow. It reflects blockages that other people are creating, and what we need to do is move out of the shadows emails create so we can see our own path, and not theirs.

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2 Responses

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  1. Aaron Rutley said, on November 10, 2010 at 10:49 am

    I like this one.

    Aaron (@aaraonrutley via twitter)

  2. […] “Email tricks us into believing that we should stop on the path we are heading down and change direction, react to micro pieces of data.” How often do you check your email? Start Up Blog has a good point: “Email is a not a compass”. […]


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