Start Up Blog

Stop thinking about technology

Posted in entrepreneurship by Steve Sammartino on April 21, 2011

We need to stop thinking about technology. Actually we need to stop using the word technology. A chair made from timber is a form of technology. Digital does not equal technology. There is no technology. Only evolution and an increasing rate of change. People just lives their lives with the things around them. If the things are good and useful (new or old) they will embrace them. Lots of these things happen to have micro chips in them. So what. Lots of things have timber and metal in them too.

What we need to be is anthropologists. If we truly want to understand we need to listen and observe without interrupting. If we interrupt, there’s a chance we’ll influence the flow of the previously reality – and change it. So we wont know the truth as it would have been before we arrived. The truth and flow of human life is technology agnostic and there is much much more to it than ‘things’ we use to live.

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4 Responses

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  1. Ender Baskan said, on April 21, 2011 at 4:34 pm

    “There is no technology”
    Too true.

  2. refurbish print head said, on April 21, 2011 at 5:05 pm

    What a great thought you have arrived with buddy.Actually everything we look has some technology in it.

  3. John Haining said, on April 25, 2011 at 6:25 pm

    Technology does exist.
    It us simply much broader than we think of it.
    Technology is knowledge in action; knowledge embodied in artifacts, shared as know how and applied daily.

    A chair can be technology. A stainless steel fork embodies generations of knowledge and technology in a simple form.

    Technology as used to refer to a current state if the art can be meaningless. The latest technology only exists at a point in time. Disruption is real, as knowledge advances so too does technology.

    The frontiers of technology in every field are ripe with potential, waste and increasingly overlapping problem sets.

    A microcosm in which technology is only digital or IT does not serve us.

    As you say “the truth and flow of human life is technology agnostic”, but some people are driven to improve life, to explore and discover knowledge with practical benefit.

    And that is part of the essence of human existence.

    • Steve Sammartino said, on April 26, 2011 at 11:20 am

      Very thoughtful comment. Thanks for the input. You really added something here.

      Steve.


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