Start Up Blog

Moving to ‘open’

Posted in entrepreneurship by Steve Sammartino on August 1, 2011

The world is quickly moving to ‘open’ whether we like it or not. Companies that lean this way will invariably do better than those that lean to ‘secret’. It is also important to know that our philosophy can’t be segmented. It is a cultural decision.

Which way is your organization leaning?

twitter-follow-me13

4 Responses

Subscribe to comments with RSS.

  1. Jason Berek-Lewis said, on August 1, 2011 at 5:02 pm

    The Cluetrain Manifesto was talking about this a decade ago! Although, it is still a big shake up in thinking – especially when I used to be a PR guy who loved misleading journalists for a living!

    • Steve Sammartino said, on August 1, 2011 at 5:15 pm

      You know I’m a big Cluetrain Manifesto fan. I just felt like reminding my ‘uninitiated readers’ with a simple clue style factoid.

      thanks Jason,
      SS

  2. James said, on August 1, 2011 at 5:18 pm

    Steve, where’s the proof? It’s rare to see you make an argument without some form of evidence. I know it’s lazy to use the Android/Apple example, but everything happening in that market seems to suggest entirely the opposite – ‘secret’ is where the profit is.

    James.

  3. Steve Sammartino said, on August 1, 2011 at 7:31 pm

    James,

    It’s more a view point on the future, more than a fact on the present.

    That said, I would add these thoughts:

    – People are sharing more of what they do. They expect the same from companies.
    – People have super computers in their pocket – they can expose anything and everything they choose to that the whole world can see if it warrants being spread.
    – Wikileaks is hacking government in ways we never thought possible.
    – China is opening where we know where everything is made and who makes it – think Alibaba
    – The most powerful software in the world is Linux based and open and free to all.

    This is the type of stuff that stimulated the comment.

    Steve.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 1,238 other followers