Start Up Blog

Idea or invention?

Posted in entrepreneurship by Steve Sammartino on August 22, 2011

Marketing polymath Seth Godin was asked for his distinction between an idea and an invention on his blog today. I think it is important and worth sharing right here:

An idea is something you can write about in a science fiction book.

An invention is when you build something that people who read about it in the science fiction book said was impossible

Before we venture into our next startup and invest capital (Human or Financial) it is worth knowing which one we have.


5 Responses

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  1. Sam Sabey said, on August 22, 2011 at 1:19 pm

    If the idea is patented, will writing about it in a Science Fiction book infringe?

    • Steve Sammartino said, on August 22, 2011 at 4:07 pm

      I guess it would depend on whether the patent involved some form oh physical manifestation ?

      Not sure…

  2. Andre Sammartino said, on August 24, 2011 at 11:23 am

    Seth’s SF reference is all of a sudden very pertinent given Samsung’s defence to Apple’s current litigation (that the iPad idea already appeared in 2001 Space Odyssey (and otehr SF gems)):

    • Steve Sammartino said, on August 25, 2011 at 10:41 am

      Yep, I agree, But I think they key point is that ‘visual design’ versus function are two very different things…. and Apple – I believe incorrectly are claiming against the copying of the outer shell design. I reckon the Space Odyssy defence will hold up…


  3. […] Idea or invention? ( 52.370104 4.884355 Rate this: Delen:TwitterFacebookLinkedInMeerE-mailPrintDiggRedditStumbleUponLike this:LikeWees de eerste om post te waarderen. Internet, Sociale Netwerken Internetmarketing, Product marketing, Seth Godin, TED, Tribes […]

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