Start Up Blog

Give us a taste

Posted in entrepreneurship by Steve Sammartino on September 8, 2011

I was recently flying with Emirates and got talking to the cabin crew. When I later asked for a cappuccino they gave me a nice little extra effort. See below:

For the uninitiated, that is the Emirates tail logo as the chocolate on my coffee. I was impressed so much I didn’t want to put sugar in and mess it all up. She did mention that it was normally reserved for 1st Class passengers, but they thought I might appreciate it in business class. They gave me a taste of for next level.

My question to entrepreneurs is this: How are you giving your customers a taste of the top tier?

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7 Responses

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  1. Matty said, on September 8, 2011 at 7:41 pm

    You da man s-dog

  2. Adam Jaffrey (@AdamJaffrey) said, on September 9, 2011 at 12:54 am

    Another question:
    Does this small taste of premium translate into a 1st class ticket purchase next flight?

  3. AdamJaffrey said, on September 9, 2011 at 12:56 am

    Another question:
    Does this small taste of premium translate into a 1st class ticket purchase next flight?

  4. Louise Brown said, on September 9, 2011 at 9:12 pm

    Nice work by Emirates there

  5. April Neylan said, on September 19, 2011 at 8:44 am

    What did it taste like though?? Looks aren’t everything!!!!!

    • Steve Sammartino said, on September 20, 2011 at 12:11 pm

      It tasted great. No doubt the visual appeal added to the taste bud experience. We are of course emotional beings ;-)
      Steve.


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