Start Up Blog

Broken heart v Broken back

Posted in entrepreneurship by Steve Sammartino on December 6, 2011

A colleague has embarked upon a new property start up over the past 3 years. During this time he has been incredibly successful. Starting and completing many small projects, to deliver what he believed to be a massive profit. In fact, at least double what he could have earned in his previous paid employment (which was at the executive level).

The projects were complete, chickens hatched and it was time to count them. Turns out the numbers didn’t stack up quite that well. Yes it was profitable, at least as profitable as his previous job was. But in truth the sweat and toil was much greater. The net result for him was a broken heart. So much effort, for no real financial upside.

It was time for a sense check. Was it all worth it?

Yes.

His heart may have been broken, but his back is not. The profits did exist, and the learnings were even greater. The mistakes are known and the upside from here is very significant. All too often we let a broken heart beat us, when in truth the only real thing that should stop us is a broken back. We choose the hard road because it is worth it. The toil and truth is part of the profit. And real profits are far beyond anything financial.

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