Start Up Blog

The marketing flip

Posted in entrepreneurship by Steve Sammartino on February 8, 2012

Once upon a time brands made stuff and told people why they should want it.

Then: Tell and sell.

Now we need to remember that our people need to be involved from the start of the project to create mutual ownership.

Now: Share the process.

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One Response

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  1. Anton English - Creating Wealth said, on February 8, 2012 at 8:40 pm

    So true


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