Start Up Blog

Entreprenuerial double dipping

Posted in entrepreneurship by Steve Sammartino on March 31, 2012

An important fact that emplyees and entrepreneurs ought remember:

You can’t sell your job.

Yes, we can build personal brand equity, but the revenue and value we create belongs to the owner of the organization we work for.

This leads me to an important factor that we must remember when we set out out on our way into startup land. We get the uncommon opportunity to get twice the benefit of everything we create. Let me explain.

Whenever we make a sale – we get to keep the gross margin. Put it in our pockets as profit. If we do this often enough, and well enough we also usually have a residual amount that we can pay ourselves as a wage. (yes, it is the opposite of what most people think, profits come before wages when we are building a business.) But the real kicker is revenue we create becomes a sale-able asset. We can sell our invented revenue stream. What this means is that for every dollar we earn, that is a dollar that we can sell. It’s a kind of entrepreneurial double dipping. And this is exactly the same thing the company anyone works for is doing by employing people.

The reason we can sell this revenue, is that the average sale price of a company is its annual revenue figure. So $1 in in real terms equals $2 generated.

Startup Blog says – get out there and generate.

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