Start Up Blog

Fan Culture

Posted in entrepreneurship by Steve Sammartino on May 31, 2012

In the early years we had ‘customers’.

Then we invented demographics and started using that horrible word ‘consumers’.

We went on line and started talking about ‘users’. (Sound like drug addicts to me)

I rather prefer the word people….

But if we do really well we might even develop some fans. And fans are what we should be aiming for. This doco below on fan culture looks interesting. I’d be keen to know if anyone has seen it. I even hear Sean the Sports Geek might even be in it…

And before you watch this trailer it’s worth having think about the things, people, ideas and brands that you are a fan of and why. There are some nice clues in this thought experiment.

twitter-follow-me13

4 Responses

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  1. seancallanan said, on May 31, 2012 at 3:41 pm

    Thanks for the shoutout Steve, but I’m in this series “More Than a Game” not online unfortunately byut teaser here http://sportsbrand.tv/much-more-than-a-game/, but full version of the video you have is available here http://www.weareamplify.com/presents/opinions/fanculture-the-evolution-of-influence/

    • Steve Sammartino said, on May 31, 2012 at 5:23 pm

      Hey Cool – tell us this Sean – what emotional or mechanical requirements are required to make ‘fans’?

      Steve.

      • seancallanan said, on May 31, 2012 at 6:26 pm

        From personal fandom I think membership is big, being a part of a group whether it be Collingwood, Star Trek or Apple is about feeling like you are part of the team & a bigger group cause. We’ve found social media helps that as fans follow other fans & mix with fans “like” them. So for me it is more emotional than mechanical but some of the mechanical elements like Facebook & Twitter re making it easier to rally fans.

  2. Electrician in New york, landscape lighting Nyc said, on June 6, 2012 at 2:53 am

    A New York electrician can repair or replace circuit breakers, cables, fuses, switches or almost any electronic and electrical parts found around your house or apartment.http://goo.gl/p3q6o


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