Start Up Blog

Goals and cars

Posted in entrepreneurship by Steve Sammartino on December 19, 2012

I’m a strong believer in the importance of setting written goals. However, it does seem as though for every person I meet that agrees with their ability to influence life outcomes, there are an equal number of people who dismiss the concept of goal setting as having an impact on achievement.

So here is the simplest explanation I can provide for how goals work: Setting a written goal creates selective perception. Written goals subconsciously program our mind to be aware of opportunities relating to the goal as they cross our path. All of sudden we see how things might work. This does two things: Firstly, it reminds us of the task we’ve set. Secondly, it helps us find ways to make it actually happen. After that, it’s just a question of effort and tenacity.

It’s kind of like your car: Have you ever wanted a new car, or just bought a car only to notice how many of them are driving around on the roads? This is selective perception at work. It’s a beacon for stuff that matters to us – for what is relevant in our world. We only see what is out there once we purposely place ‘it’ into our life or desire it.

One of the most powerful things we can do is set our brain to work in the background – and if we know it works on simple things like noticing cars, imagine what it can do once we set it to notice opportunities.

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4 Responses

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  1. Erz Imam said, on December 19, 2012 at 10:00 am

    “selective perception” – I love it. Always wondered what that feeling was! Nice to have it explained.
    It’s amazing how many of my mates laugh at me when I say we have an ‘AGM for our life’ where I sit down with my wife – set goals for the year ahead and sum up what we have done the year before. It is phenomenal how the goals we write down actually get achieved.

  2. [...] Goals and Cars – Start Up Blog [...]

  3. Krishoo said, on December 24, 2012 at 3:34 pm

    Great Post I like it. Thank you..


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