Comments on: Being friends with breakfast cereal is over

By: Steve Sammartino

Steve Sammartino — Wed, 20 Feb 2013 23:58:36 +0000

Hey Erz, I didn’t know about Foundation.kr – what a terrific set of entrepreneurs / interviews. Thanks for that link beyond the Dave Morin bit.
Steve

By: Erz Imam

Erz Imam — Wed, 20 Feb 2013 01:00:04 +0000

Nice. I particularly like the bit on “Dunbars numbers” and how many physical & virtual connections we can maintain. Worth checking out http://foundation.kr/26/ (fast forward to 33min10sec to hear what Dave Morin from Path thinks about this). Really cool Steve. Thanks.

By: Steve Sammartino

Steve Sammartino — Tue, 19 Feb 2013 01:50:22 +0000

I do like what you propose about – being part of other brands footprints in social. Something we see very little of with big brands.

Steve.

By: pennyws

pennyws — Tue, 19 Feb 2013 00:15:21 +0000

great post, really insightful. i agree with the general gist, though not sure if i was a trolley-utility-bank brand i would be ready to give up just yet!

is it possible that (a) a few exceptional brands are able to ‘live at the layer outside what they sell’ because they get its just right how to do so in a way that amplifies their brand and gives value to customers and (b) smart complementary brands may be able to build a community / ecosystem where they all contribute to and benefit from the overall community (why do brands think they have to do it alone?! being tribal doesn’t always make sense).

By: Darren

Darren — Mon, 18 Feb 2013 05:23:38 +0000

I have been a cynic for a while. I like (pun intended) your reasoning Steve. Where now for the ‘marketing genius’s who have embraced Facebook and who believe a ‘like’ equals a sale.

By: Steve Sammartino

Steve Sammartino — Mon, 18 Feb 2013 01:06:07 +0000

Thanks Susan, But I really think that most people and brands wont admit it yet…

Steve.

By: Susan Jones (@ReadySetStartup)

Susan Jones (@ReadySetStartup) — Mon, 18 Feb 2013 00:42:45 +0000

Great post Steve. You’ve succinctly captured the prevailing mood about brands and social media. I have to say, I’m over it too!