Start Up Blog

The linear hoax

Posted in entrepreneurship by Steve Sammartino on September 2, 2013

There is currently no shortage of people talking about the change of the business environment from a linear model to an omni directional one. What we need to understand is that this isn’t limited to business, it’s a wider eco system change.

Last week I was helping a colleague with his transition into his next revenue phase. He was discussing the need to get his credentials and digital footprint in order before he met up with VC’s / recruiters and the like. He didn’t want to go in and meet people unprepared. And it sparked a thought in mind mind:

Why take a linear approach when lessons from each process can inform the other?

We both agreed it makes sense to do things simultaneously, when they interact with each other, as this case seemed to be. If we do them one by one, then the other there is a very good chance we’ll need to rework our effort once we get real ‘in market’ feedback.

The challenge for all of us is knowing which projects are isolated and which ones live in a feedback loop.

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One Response

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  1. David Brim, Tomcar Australia said, on September 3, 2013 at 9:22 am

    It is amazing looking back at my business and realising in hindsight how many unrelated projects and challenges at the time were actually intimately related and lived in what you describe as a ‘feedback loop’.


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