Start Up Blog

The abundance crisis

Posted in entrepreneurship by Steve Sammartino on October 18, 2013

The late great comedian Greg Giraldo was one of the smartest and funniest guys who ever lived. He really had an eye on society. In 2004 he had a bit in his stand up comedy routine which spoke of the Obesity Crisis:

He said:

They say were in the middle of an obesity epidemic. An epidemic like it is polio. Like we’ll be telling our grand kids about it one day ‘The Great Obesity Epidemic of 2004′. How’d you get through it grandpa? “Oh, it was horrible Johnny there was cheesecake and pork chops everywhere.”

It is not without a small amount of irony that we are now entering what I regard as a great content crisis. There is such an abundance of content available that we are literally gorging ourselves on omnipresent opinion and data. We are doing this without thinking about how this shapes our minds.

“… Oh it was horrible Johnny, there were blog posts and celebrity stories everywhere….”

Both of these consumption problems are a function of our make up. Our desire intake as much information and food as we possibly can is mostly out of our control, it is coded into our DNA. Our current human operating system which dates back around 2 million years has us programmed to eat all of the food available to us (which is why sugar and fat taste best), and to take on all of the data available to us (which is why we are mesmerised by media). These behaviours are part of the human species survival doctrine. Our ability to be omnivorous, control our food supply and acquire knowledge are what put as atop of the food chain. The problem is than our DNA is yet to update its operating system to cope with an over abundance of food, and now information. Given our operating system updates via natural selection, we are faced with an intellectual challenge – the ability to ignore the instinct for more, and instead to choose less, but less with the required nutrition.

As we enter an age where we have access to most everything, both physical and mental, longevity and success are being redefined. The art of living well is becoming less about wealth and more about the ability to choose, and choose well. And that choice will invariably need be about the nutritional value of our inputs into our person, both mental and physical.

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2 Responses

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  1. Darway Pope said, on October 21, 2013 at 10:07 pm

    Great crossover of thought here Steve.

    Its leaving me wondering,
    what tools are we going to need in this stage of “personalised curation” ?
    How will we begin to control this flow? will we look towards personalised media guardians, that I can trust to deliver me the content I didn’t know I needed, again.

    David

  2. Knowing what to know | Start Up Blog said, on November 4, 2013 at 10:34 am

    […] so much information abundance, it takes a certain skill in knowing what to know. Many emerging trends and changes in our economy […]


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