Start Up Blog

A mist of innovation

Posted in entrepreneurship by Steve Sammartino on January 10, 2014

Today is a hot day in Melbourne 34 degrees celsius or 93.2 degrees fahrenheit. It seems though it is never too hot to retail coffee in our fair city of Melbourne. Looking for a java fix I quickstepped down to the nearest caffeine haunt in docklands. I happened upon a new outfit called Cafenatics. Their coffee and food were both good. Their outdoor air conditioning was the total bomb. I freaking loved it.

They had set up a nice water misting system in both their outdoor dining area and even inside. It was just perfectly soft so that you didn’t feel wet, just cooled down. So amazing, I tweeted about it, posted in on Foursquare and even made the effort to write this and share some pictures of it (below). A simple idea I’ve never seen before.

The thing I like just as much is that this is clearly not a new technology…. the Romans probably invented it. Proving again that innovation is an attitude and there are probably a thousand low cost ways any of us could employ tomorrow to wow people. This certainly got me talking.

cafenatics1

cafenatics 2

cafenatics 3- – -

The curious thing is that, their coffee is what I came for, and their mist cooling system is the story I left with.

twitter-follow-me13

6 Responses

Subscribe to comments with RSS.

  1. Jordi Macias said, on January 10, 2014 at 8:03 pm

    Reblogged this on Words of Strategy Innovation & Business Modeling.

  2. Carl Joseph said, on January 10, 2014 at 8:14 pm

    These things are all over Europe and I’m surprised that they’ve taken so long to get to Australia. I used to go searching for cafes which had these mystifiers and wouldn’t stop at any that didn’t. They’re awesome!

  3. Susan said, on January 11, 2014 at 2:38 am

    Hey Steve, this place is awesome. However, i haven’t really got a chance yet to be there. I loved this line of yours “The curious thing is that, their coffee is what I came for, and their mist cooling system is the story I left with”.. hats off. Thanks for sharing

  4. Graham Apolony - Big Note Marketing said, on February 11, 2014 at 11:09 am

    It is amazing how little awareness there is of these in Australia. One of our clients Mistafog has these types of systems in many locations, particularly in the Sydney area.

    They even have custom designed fans for hospitality to give a cooling air flow in the alfresco areas. You can see the video here. http://mistafog.com.au/video/

  5. Ken Burgin said, on February 13, 2014 at 9:55 pm

    All around the hot parts of the US. In Qld they weren’t allowed when there was drought – was probably the same in other states. Now that we have unlimited desal water, at a price, must be all OK…

  6. Graham Apolony - Big Note Marketing said, on March 24, 2014 at 3:47 pm

    Here is another one that does a really good job of cooling the air without creating any wetness. The fans carry the cooled air a lot further and help evaporate the micro droplets.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 899 other followers

%d bloggers like this: