Start Up Blog

Just start working

Posted in entrepreneurship by Steve Sammartino on March 22, 2014

If you want to work with someone, or for someone, people falsely believe that they have to ask for permission.  That they need approval to start  working with those who inspire them. The opposite is true and if we really want to work for someone, then all we need to do is start working for them. Start being a resource and creating value to what they do. It’s probably the best way to end up doing business with someone. To prove your capability, to demonstrate effort and to do it without asking for anything in return in the first instance. To be the resource.

I recently happened upon a great example of it. Aspiring advertising graduates went right ahead and did that for Tesla Motors. Here’s an advertisement they created below.

- – -

The interesting thing is that it got a all the way to Elon Musk.

Screen Shot 2014-03-22 at 3.22.00 pm

Just think about it, they’d never be able to get a meeting with him, to pitch an idea for an advertisement (mind you Tesla does not do any traditional advertising and does’t really need it – which is what happens when you make great products). But the lesson here is a vintage case of modern day bootstrapping. If we have resources at our disposal for connection and creativity, there’s nothing stopping us from using them. It’s those who create first without asking for anything who win respect and future opportunity.


3 Responses

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  1. Dave(e/id) Payne said, on March 22, 2014 at 4:44 pm

    Seems like good, no GREAT, advice!
    I vaguely recall some (Clan) Acorn, Amiga, & OS/2 (based) computer advocates may have done similar nearly 30 years ago to what the Tesla (car) fans did. But the political equivalent are a blight on democracy;- candidates can gain from questionable attack ads while staying, at least officially, “above the fray”.

    • Steve Sammartino said, on March 24, 2014 at 9:13 am

      Yep for sure Dave – it doesn’t always work out – it is risky, but it can pay off ;-)

  2. Graham Apolony - Big Note Marketing said, on March 24, 2014 at 4:07 pm

    You have to admire these guys for just going ahead and putting themselves out there. Hope they get all the success they deserve. They have certainly shown the initiative that should get them noticed. Not much doubt they will succeed.

    Graham Apolony
    Big Note Marketing
    Promotional Calendars

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