Start Up Blog

Don’t create what you ran away from

Posted in entrepreneurship by Steve Sammartino on April 15, 2014

I’m betting that everyone reading this blog, either works in a business they helped build, or is planning to escape their corporate cubicle some time real soon. And the people who are planning exit from the big nasty industrial conglomerate they work for, are planning, most often – build a corporation. (Sounds a lot uglier than the word ‘startup’ – doesn’t it?)

Ok, so the irony is clear.

But the way to overcome the irony is to remember why we left our job / company in the first instance. It probably wasn’t because we weren’t earning a decent income. It probably wasn’t because our standard of living was too low. It probably wasn’t because working conditions were unsafe. No, it was about the culture, the excessive administration, the frustrations, the lack of creative input and the dehumanising elements which so often ensconce a large corporate environment. And so here’s what we need to remember:

If we succeed in building our own version of a ‘corporation’ people like us will someday come and work inside it. They too have the same desires and requirements in order to enjoy their work day. They too, will hope to leave someday and make their own version of a corporation. Given all of this, it’s best we remember not to create the thing we ran away from.

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One Response

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  1. Manuel A. Rodriguez (@ManuelRdgz) said, on April 16, 2014 at 1:53 am

    That is such an absolutely important perspective that is very overlooked in the rush to be business relevant. It reminds me of a similar self analysis that is posed by the question: Do you want to build a corporation or a lifestyle business? Not exactly the same question but on a similar vein. Good post, Thanks.


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