Start Up Blog

The Great Fragmentation – my new book

Posted in entrepreneurship by Steve Sammartino on June 10, 2014

I’ve had a lot of stuff buzzing around my head for the last few years. My local readers get their share when we have coffee. Recently I’ve put together a manifesto from my mind in the form of my debut book: The Great Fragmentation – why the future of business is small

It is being published with Wiley and comes out mid July. Here’s a picture of the cover below and below that I’ve got some offers for readers of startup blog.


The reasons I wrote the book was that it was my view that most of the business books these days are too thin. They have a single idea and just tell a number of stories and examples around that idea. I feel like the revolution we are living through is much bigger than that. I felt as though we needed a business survival manifesto. Something which assesses the entire change in the business landscape – not just a trend inside of it. My view is that all the barriers to entry are being removed. That there is a dramatic power shift happening. An industry and by industry fragmentation which can’t be avoided and must be embraced. That the playing field is being equalised because technology almost has it’s own agenda. And that agenda is to become cheaper, smaller, more distributed and more powerful – with humans as the beneficiaries, not necessarily corporations. But mostly this book is the intersection, of Anthropology, Technology and how these forces shape the Business world. You can read a little blurb about it here, or even pre-order a copy here. While I can’t be sure if this will be a best seller, I can guarantee you it will be a best reader!

If you haven’t already signed up to my blog via email, you can sign up to updates on the book (and other projects) by clicking here. Before the book is released I’ll have advance copies and other cool resources for your startup / business. These resources will be crazy good & available only to those who signed up. (including a couple of world firsts).

I really look forward to the scary part of hearing your feedback on my 200+ pages of having nowhere to hide and instead say: ‘This is what I believe, I hope you got something valuable from it’.


7 Responses

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  1. susanjjones said, on June 10, 2014 at 1:53 pm

    Congratulations Steve. Exciting news.

  2. David Brim said, on June 10, 2014 at 4:44 pm

    Can’t wait to read it….

    • Steve Sammartino said, on June 10, 2014 at 4:46 pm

      I just hope there’s some new ideas in there for you DB – because you get your share of Samma rants live in person. Steve.

  3. Joe Punchclock said, on June 12, 2014 at 7:58 pm

    I’m hoping to learn me some good stuff

    • Steve Sammartino said, on June 13, 2014 at 9:30 am

      I’m sure you’ll get learned Joe – So now I’m wondering who is claiming to be Mr Punchclock. I’m calling C.I.

  4. David Brim from Tomcar » said, on June 30, 2014 at 1:55 pm

    […] @sammartino from Startup Blog, author of The Great Fragmentation […]

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