Start Up Blog

Back to anthropology

Posted in entrepreneurship by Steve Sammartino on August 6, 2014

Things are changing so rapidly that we are again suffering from future shock. It’s hard to comprehend the pace of change, not just to business or pop culture, but to the way we live our lives. We’ve had for the best part of 100 years, certainly the last 50, a very stable business infrastructure and lifestyle. This makes us feel as though the changes we see are new to the human experience, when in fact they are only new to the experience of our generation. To understand it, we need to take an anthropological view of business and relearn the lessons we forgot, that other generations already learned. We need to lose our immediacy bias and review how our species has coped with radical change before.

None of this is new in the human sense, just the industrial sense. As the industrial era transitions into the technology era it’s worth worth taking a look at what happened when had epoch shifts in the past.

New Book – The Great Fragmentation – order here!

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