I took this pic of this shop front / side in my local neighbourhood. It’s easy to see when you drive past.
Startup blog prize (free book) for anyone who can tell me what they do without calling the number (or knowing someone who works there / digging around).
I’m all for single minded simplicity, but if we are going to go to the effort to paint the brand and phone number, it’s also handy to have a tag line which tells people what we do.
Steve – rentoid.com
Here’s a photo I took in my local suburb of an outdoor campaign by TDK.
If you’re a Kylie Minogue fan you may recognise her… We’ll no, actually it isn’t her. Just a model with similar looks wearing an exact replica outfit from one of her famous video clips ‘Can’t get you out of my head’. (it comes into view at 1.10 mins)
At first I thought they we’re trying to ‘pass off’ as having good old Kylie on their side…. then I saw the tagline. “Believe your ears”
It’s a nice piece of outdoor advertising once you see the tagline – if you manage to miss the line… then things don’t quite work.
Radvertising or Badvertising? What say you?
Many including startup blog predicted the death of Mother Energy Drink before it was launched. By the way this was Coca Cola Australia’s 4th attempt to get a share of the energy soft drink market. Other attempts included Lift Plus, Burn and Sprite recharge. All of which bombed.
As predicted ‘Mother’ should have been called ‘Dog’. So they’ve burried the old stock on hand and Coke have re-launched Mother with an all new fix all flavour. Which has lead to the following badvertising:
Memo to Coke Marketing team: Taste has nothing to do with it. Half of Red Bull’s consumers even admit they don’t like the taste. Consumers know the same people developed the flavour profile of this launch too, and yes they know it’s made by Coke.
The energy space is already occupied in the minds of consumers. The market is already dominated by two powerful brands with strong identities & distribution depth. Save your money on advertising and put it towards buying Red Bull gloablly or V for the Asia Pacific market – because this category is already game set match. The two horse race which all categories become has been run and won.
One more thing – this spot is so contrived, your target market would be laughing at you.
Kind regards – Startup Blog.
Note to start ups – if you’re launching a me too, without a price, distribution or technology advantage – best to re-think the launch plans. If Coke can’t do it – why can you?
To me it wasn’t worth a mention. But since I’ve been asked about it so many times, here’s the startup blog view.
It’s Forest Gump advertising: Stupid is as stupid does. Saying they’re anti-adwank, is not the same as not doing it.
Oh ,one more thing CBA. ‘Tag lines’ don’t mean anything unless they represent reality.