If you’re an entrepreneur and you’ve never been ‘people watching’, then start up blog strongly recommends a session. For a lot of reasons it’s a cool thing all entrepreneurs should do. For one, all our revered entrepreneurs are champion trend spotters. And they spot these trends a long time before they are reported in the Sunday newspaper lift outs.
Go some where busy, go somewhere where there are zillions of transactions, go somewhere sans commerce, go where families hang out, go somewhere singles hangout, look for the subgroups, watch people looking at shelves in stores – guess their decision process, see if this process is the same for all or different for all, see what they wear, see how they move, how did they get there, where are they from, bring a notepad with you and write down ideas, go places you’ve never been before…. Watch people, guess their motivations, view their life in action and then we’ll be the ones gaining life experience…. Just go and watch.
The funny thing about our world is that we are all in it every day, but very few of us are actually paying any attention to it. Step off the stage and become the director. Make it a habit to pay attention to what is going on in our world.
As entrepreneurs and marketers we are lucky. We can do our homework everywhere we go, and our start ups are the key beneficiaries.
I took this quote from Seth Godins latest micro book Tribes:
“Do you beleive in what you do? Every day? It turns out that belief happens to be a brilliant strategy”
This resonates with me because it will motivate us to find solutions that ‘non believers’ will be too inept, apathetic or bored to uncover.
Entrepreneurs ought launch something they beleive in conceptually, not just financially.
Check out the following chart:
We can either,
1. do the easy stuff now.
2. do the hard stuff now.
Either choice ultimately leads to the opposite end of the spectrum over time. It’s the same for sport, business, scholarly pursuits, wealth creattion and entrepreneurs. Sure it’s easy to know, but ‘it’s equally easy to forget. When things aren’t going so well, or we are not getting the wins we want – maybe we should consider the chart above, and decide what we were doing a little while ago, and more importantly which tangent we want to be on in the future.
It’s our choice.
On first thoughts we’d assume that green grocers and web developers are in an entirely different business. But upon closer expection there are quite a few similarities. Similarities which can’t be ignored.
First of all – it needs to easy to find what your after. If it’s not obvious, if we can’t see it we’ll assume it isn’t there.
Secondly – we need things clearly categorised.we need to be able to sort the apples from the oranges. So it makes sense to have them in different sections. Not all bundled up in the one place in a rainbow of colors.
But most important of all things need to be fresh. They need to know it and we need to show it. There is nothing worse than a static website – not only do we want, but we ‘expect’ frequent change.
Clue number 1 – the refresh button.
Clue number 2 – it’s software – it’s made to be malleable.
People want to see what ‘we’ and ‘they’ the members / users are up to. What members are doing, what’s changed, that it’s live, that the site represents what’s happening in the physcial world. This matters for every website, that is any business which happens to have a website. Not just businesses with the web as it’s primary forum. Youtube does it with it’s most viewed by the day, feature videos and promoted videos. Flickr shows a different photo everytime we click in it. Most cool sites let us register for updates or run a regularly updated blog. It isn’t hard – just important.
Start blog says – change things up a little a lot
As promoted in the 4 hour work week a media diet is a nice way save time. For entrepreneurs a different type of media diet is required.
A business trends diet
Here’s how – avoid all business related articles as they pertain to new strategies & trends.
Here’s why – We already know enough to be successful. Our problem is doing the stuff.
Unless we are just starting in the business world – we’ve heard every strategy and the fact is that most ‘new’ business ideas are simple derivatives of business theories which have been around since the birth of commerce. Cables channels and tech stuff is the worst. Who’s got the time to read 86 posts from techcrunch every day? – not me.
We ought just trust our judgment and make the call that we know enough to get moving…and the rest we’ll learn on the job…. So in the spirit of this blog entry, ignore the articles you were about to read and get back to your stuff.