Start Up Blog

The Best Social Networking tools

We often wonder which are the best social networking tools to promote our business. In many ways it’s all and none.

There’s no shortage from which we can shoose from a business perspective: My space, Facebook, Bebo, Youtube, Blogging, Twitter, Live streaming TV, Ranking sites like Technorati, delicious and Stumbleupon, Virtual world spaces like second life.

The list is endless. In fact wikipedia lists the most notable (well over 100) here.

The best ones to engage and use aren’t those necessarily with the most people, the most features or the most anything. The best ones to use are those which you use properly. The way in which they were intended. There’s no point having your brand or startup on any of them – unless you engage the crowd in the conversation ‘they want to have”.

What does this mean?

It means be there often – turn up, and talk.

It means listen to them – it’s their place not ours.

It means share the information people want to have shared in ‘that’ forum.

It means, give first to them, and expect nothing back.

It means learn from their wisdom.

It means show your personaility and have an opinion.

It means create value to them, whatever value means in that forum.

It means be part of a dialogue, not a monologue.

In real terms all these tools are, is a personification of yourself, startup or brand. Don’t engage in behavior you wouldn’t engage in while in the real world. We mustn’t act like an Amway Sales Agents on line. If it’s bad form in the real world, it’s bad form in the on-line world.

If we just put our brand on all of these spaces and don’t get involved – it’s a waste of time for all parties involved. We are much better off embracing one or two forums and using them often and consistently. Going there, isn’t the same as being there. They are not shortcuts to brand fame. In fact, they take longer, but can be of greater value.

Given that the web is a conversation – we must embrace it and have manners. If we’re patient it’s worth the effort.

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Media diet – startup style

As promoted in the 4 hour work week a media diet is a nice way save time. For entrepreneurs a different type of media diet is required.

A business trends diet

Here’s how – avoid all business related articles as they pertain to new strategies & trends.

Here’s why – We already know enough to be successful. Our problem is doing the stuff.

Unless we are just starting in the business world – we’ve heard every strategy and the fact is that most ‘new’ business ideas are simple derivatives of business theories which have been around since the birth of commerce. Cables channels and tech stuff is the worst. Who’s got the time to read 86 posts from techcrunch every day? – not me.

We ought just trust our judgment and make the call that we know enough to get moving…and the rest we’ll learn on the job…. So in the spirit of this blog entry, ignore the articles you were about to read and get back to your stuff.

One piece of advice

If you could offer entrepreneurs one piece of advice what would it be?


Start up blog’s is this:   Don’t die wondering.


I’m sure all 20,000 monthly startup blog readers want to hear yours. Add them to the comments or email them to me and I’ll post them on an upcoming blog entry with your name / blog beside it.

When things go wrong

Update – all fixed. phew… 

When things go wrong – admit it and fix it….

At this very second something is wrong with – people can’t join…a big issue for us.

While the tech team are on it, we posted this blog entry which might advise those who see the blog…

Any other ideas / solutions?

Keeping up to date

Can be a huge time waster. The irony for us in startup land is that it’s our job to stay informed.

Startup blog advice: If you need to stay on top of a broad topic find a good aggregator.

Someone who’ll cover stuff when it becomes important enough for you to know. Seth Godin does this for me as far as web 2.0 and new marketing is concerned. Startup blog does this for you as far as keeping your mind thinking as an entrepreneur should.

Got some good short cut summary sites? On new technology, web sites, new businesses? Add them to comments.


I try and use pictures on every blog entry.  

I use pictures every time I do a business presentation.

You might see something my words didn’t tell you.  

My words might tell you something my picture didn’t show you.


(Where’s wally?)


Dear Webpreneurs,

Click this. Study this. Understand this. Change this.


Thanks to Chris at rawstylus for the heads up!

Did you build it?

Did you build the website? Yes

Did you build your blog? Yes

Did you design the property development? Yes

Did you renovate your house? Yes

Did you launch the product? Yes

Did you manufacture the product yourself? Yes.

Did you landscape your own garden? Yes.

Did you make that advertisement? Yes

Did you self finance the business? Yes

Yes you did all these things, and more, every bit of them. You orgnaised the project, you had the idea, you got the finance from the bank, you conceived it and you made it happen. Never mind if the advertising agency made the creative, the PHP programmer coded your website or the bricklayer built the house.

You did it with your mind, your management skills and your ability to execute the project. None of it would have even started without you.

So whenever anyone asks if you did it? You say “Yes”.

Top 100 business blogs

It’s nice to be recognised for a consistent effort occassionally. As can be seen below Startup blog makes the top 100 business blogs – number 82.

Honestly, I’d still do it if no one was reading – because it’s worth doing.

  1. Business Opportunities Weblog T: 12 A: 16,213
  2. Copy Blogger T: 36 A: 7,825
  3. Seth Godin T: 47 A: 10,314
  4. MicroPersuasion T: 169 A: 33,643
  5. How To Change The World T: 180 A: 14,709
  6. Duct Tape Marketing T: 215 A: 31,714
  7. Freelance Switch T: 312 A: 10,638
  8. A VC T: 1,226 A: 27,737
  9. Rough Type T: 1,253 A: 69,429
  10. Successful Blog T: 1,432 A: 44,935
  11. Small Business Canada T: 1,517 A: N/A
  12. David Allen, Getting Things Done T: 1,549 A: 53,592
  13. Springwise T: 1,913 A: 23,858
  14. Small Biz Trends T: 2,155 A: 63,364
  15. Fast Company T: 2,310 A: 12,141
  16. Instigator Blog T: 2,477 A: 58,816
  17. Occam’s Razor T: 2,548 A: 45,541
  18. Smart Wealthy Rich T: 2,879 A: 79,415
  19. eMoms At Home T: 3,443 A: 27,125
  20. Escape from Cubicle Nation T: 3,467 A: 202,751
  21. The Marketing Technology Blog T: 3,496 A: 47,038
  22. Business Pundit T: 3,724 A: 114,669
  23. The Engaging Brand T: 4,404 A: 433,644
  24. Influential Marketing Blog T: 4,779 A: 98,886
  25. Drew McLellan – The Marketing Minute T: 4,820 A: 129,669
  26. The Digerati Life T: 4,873 A: 53,353
  27. Success From The Nest T: 4,908 A: 95,008
  28. Business Blog Consulting T: 5,186 A:237,901
  29. Church Of The Customer T: 5,576 A: 250,201
  30. Todd And T: 5,643 A: 161, 019
  31. Net Business Blog T: 5,936 A: 36,107
  32. Don Dodge on The Next Big Thing T: 6,583 A: 92,784
  33. Bootstrapper T: 7,497 A: 50,304
  34. Entrepreneurs T: 7,797 A: N/A
  35. Blogtrepreneur T: 7,897 A: 53,011
  36. Branding & Marketing T: 8,200 A: 710,326
  37. Simplenomics T: 10,252 A:288,753
  38. Freelance Folder T: 10,543 A: 63,590
  39. HELLO, My Name Is Blog T: 11,395 A: 422,218
  40. Self Made Minds T: 11,704 A: 39,719
  41. Sox First T: 12,894 A: 994,161
  42. Young Go Getter T: 14,239 A: 45,373
  43. Trust Matters T: 15,462 A: 58,403
  44. Small Biz Survival T: A: 18,074 A: 875,069
  45. The Personal MBA T: 19,207 A: 142,649
  46. The Entrepreneurial Mind T: 21,958, A: 155,166
  47. Blog Business World T: 23,025 A: 252,405
  48. Working At Home On The Internet T: 23,247 A: 423,900
  49. Biz Informer T: 24,631 A: 904,745
  50. EmpowerWomenNow T: 25,837 A: 117,085
  51. Biz Plan Hacks T: 27,048 A: 1,335,732
  52. CreateBusinessGrowth T: 32,949 A:197,290
  53. Business Opportunities and Ideas T: 33,205 A: 282,805
  54. The KISS Business T: 35,496 A: 621,082
  55. Startup Spark T: 35,747 A: 386,949
  56. Buzzoodle Buzz Marketing Blog T: 41,092 A: 467,418
  57. MindPetals T: 41,714 A: 128,487
  58. Marketing Deviant T: 43,764 A: 281,072
  59. Go Big Network T: 44,842 A: 25,303
  60. Cool Business Ideas T: 49,679 A: 187,126
  61. Neville’s Financial Blog T: 52,048 A: 140,296
  62. Atlantic Canada’s Small Business Blog :T 52,589 A: 795,253
  63. College Startup T: 53,143 A: 184,398
  64. Reflections Of A Biz Driven Life T: 79,365 A: 361,398
  65. Branding Blog T: 93,462 A: 1,110,518
  66. Carnival Of The Capitalists T: 93,462 A: 1,897,375
  67. Young Entrepreneur T: 104,933 A: 26,491
  68. Marketing Genius T: 132,066 A: 2,222,119
  69. Better For Business T: 137,774 A: 590,797
  70. The Small Business Blog T: 140,824 A: 577,490
  71. Focused Mind T: 162,356 A: 520,971
  72. Small Business Tips T: 166,367 A: 74,005
  73. Lifes Perspective T: 194,358 A: 179,801
  74. Business Opportunities Blog T: 199,700 A: 832,678
  75. The Savvy Entrepreneur T: 224,227 A: 391,147
  76. Egg Marketing Blog T: 231,062 A: 740,867
  77. The Franchise King Blog T: 273,240 A: 520,732
  78. Small Business Entrepreneur T: 317,977 A: 883,094
  79. The Great Startup Game T: 331,293 A: 421,492
  80. Work At Home Start Up Guide T: 345,597 A: 1,190,178
  81. Dorm Room Biz T: 360,865 A: 957,072
  82. Startup Blog T: 377,609 A: 2,552,189
  83. Open Innovators T: 395,824 A: 1,230,257
  84. Get Entrepreneurial T: 437,475 A: 446,085
  85. Bplans Blog T: 437,475 A: 1,373,525
  86. Stuff4Restaurants T: 461,534 A: 298,982
  87. Canadian Entrepreneur T: 484,461 A: 237,901
  88. Strategize T: 487,964 A: 2,856,731
  89. The Marketing Spot T: 587,893 A: 2,550,840
  90. The Ravings Of A Mad Entrepreneurial Scientist T: 587,893 A: 566,836
  91. More Than We Know T: 871,446 A: 2,964,420
  92. Solo Entrepreneur T: 1,212,405 A: 471,491
  93. Stuff4Business T: 1,391,575 A: 298,982
  94. Consultant Journal T: 4,262,598 A: 667,342
  95. Startup Addict Musings T: 4,446,976 A: 1,03390,690
  96. Edith Yeung T: 8,911,336 A: 125,290
  97. Boostrap Me T: 8,911,336 A: 550,348
  98. The Selling Sherpa T: Not Listed A: 772,292
  99. BizzBangBuzz T: Not Listed A: 1,484,797
  100. The Freestyle Entrepreneur T: Not Listed A: 1,519,518

How to blog about your business

We all know it’s good practice to blog about our business or start up. We want to be authentic, transparent and build a relationship. But often we struggle with what to write about. 

What we’ve done at is try to make sure it’s a dialogue and not a monologue.


You can check out the rentoid blog here.


So here’s a super list of ideas on how to blog about your business:

Don’t just blog about your business

Blog about other things your people may be interested in

Comment on other blogs similar to yours

Ask for feedback

Act on feedback

Answer comments on your blog

Put pictures on your blog

Tell your people about cool stuff your business is doing

Tell your people about mistakes you’ve made

Tell your people about delays in product releases

Ask your people what they want to hear about

Find other blogs / business geographically close to you and connect

Blog about your company values & beliefs

Blog about other cool businesses with similar ‘values’

Put a blogroll on your sidebar of similar businesses

(sounds counter intuitive, but keeps you honest and frames where you belong)

Put what your blog is about in the sidebar

Give your people a reason to come back

If it’s relevant link to another story or blog

Blog about your launch

Give a sneak preview

Blog about something funny that happened in the office

Blog about your people

Blog about your media coverage

Blog about why you’re better than the competition

Blog about why you’re worse, and what you’re doing about it

Show pictures of product / design / your retail outlet

Post your advertising

Run a sampling campaign via your blog

Focus on the theology of your site & business

Add comments to this blog entry to add more ideas….


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