As promoted in the 4 hour work week a media diet is a nice way save time. For entrepreneurs a different type of media diet is required.
A business trends diet
Here’s how – avoid all business related articles as they pertain to new strategies & trends.
Here’s why – We already know enough to be successful. Our problem is doing the stuff.
Unless we are just starting in the business world – we’ve heard every strategy and the fact is that most ‘new’ business ideas are simple derivatives of business theories which have been around since the birth of commerce. Cables channels and tech stuff is the worst. Who’s got the time to read 86 posts from techcrunch every day? – not me.
We ought just trust our judgment and make the call that we know enough to get moving…and the rest we’ll learn on the job…. So in the spirit of this blog entry, ignore the articles you were about to read and get back to your stuff.
Can be a huge time waster. The irony for us in startup land is that it’s our job to stay informed.
Startup blog advice: If you need to stay on top of a broad topic find a good aggregator.
Someone who’ll cover stuff when it becomes important enough for you to know. Seth Godin does this for me as far as web 2.0 and new marketing is concerned. Startup blog does this for you as far as keeping your mind thinking as an entrepreneur should.
Got some good short cut summary sites? On new technology, web sites, new businesses? Add them to comments.
Did you build the website? Yes
Did you build your blog? Yes
Did you design the property development? Yes
Did you renovate your house? Yes
Did you launch the product? Yes
Did you manufacture the product yourself? Yes.
Did you landscape your own garden? Yes.
Did you make that advertisement? Yes
Did you self finance the business? Yes
Yes you did all these things, and more, every bit of them. You orgnaised the project, you had the idea, you got the finance from the bank, you conceived it and you made it happen. Never mind if the advertising agency made the creative, the PHP programmer coded your website or the bricklayer built the house.
You did it with your mind, your management skills and your ability to execute the project. None of it would have even started without you.
So whenever anyone asks if you did it? You say “Yes”.