Start Up Blog

Mobile living

Posted in entrepreneurship by Steve Sammartino on May 15, 2013

There has been a lot of talk lately about the mobile revolution. A shift which is here to stay which will forever change communications, commerce and culture. But most people are wrong about this revolution. Yes, mobile living is here, but it’s not about that piece of technology which lives in our pockets. No, the mobile phone is a symptom, not the cause.

The mobile phone is really an inevitable invention. In both the agrarian and industrial era we became less itinerant as a species. We instead invested our time on farms, then institutions and factories. We built suburbs and shopping centers and structured the largest parts of our working and social lives in tiny geographic clusters. We shifted our living structure from itinerant opportunists (think hunter gatherer) to become sedentary factors of production. Widget living within, and upon the industrial machine. Mind you, the machine was a better option than life before it arrived. It made us richer, smarter, taller, warmer, cooler, healthier and less hungry. But the machine (the industrialized world) has now began to set us free to explore again. Which was the wayit always was prior to this 200 year human anomaly. Industrial systems became so profitable and improved living standards so much, that technology has conspired to bring back mobility. Mobility will be a defining life pattern for humans as we move into the next era of our species. Certainly this is the case with developed economies. The exponential deflationary effect of technological developments has created a new form of mobility in many corners of life. Most of which occurred well before the symptom of the mobile or cell phone emerged.

Let’s consider of these examples:

- How much more mobile is your working life? How many offices, workplaces, co-working hubs, conferences do you attend? How often do you change jobs and commence work in a new suburb, city, state or country?

- How often do you eat out? Our parents went out on special occasions. We now eat out a number of times a week and even go our for breakfast or cross town for the best coffee.

- How often do you catch an Airplane? Something that was once the domain of the rich, is now something we do at the last minute to go see a music festival a thousand miles away. Since 1990 the amount of passenger miles in travel has increased 4 fold, while the average price of a 1 hour flight has more than halved.

- Even Space travel is back! Every billionaire worth his salt has started a private space travel venture as the final frontier is even being democratized.

Compare the above examples to how our parents and grand parents lived.

Our lives are becoming more mobile in every way, because we are no longer tied to the factory or the farm. We are now entering the 2nd phase of human hunting and gathering, but this time we are hunting for information, creativity and culture. All the stuff we lost during the standardization that came with the industrial era.

So when we think about the mobile revolution, we owe it to ourselves as entrepreneurs to consider human movement, and not just a single piece of technology we take with us in our pocket.

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The truth about technology

Posted in entrepreneurship by Steve Sammartino on February 12, 2013

I happened upon this TED talk just yesterday from the ever clever Kevin Kelly. It is approximately 3 years old but it really blew me away. In fact, the thing that it does best is demystify technology. It reminds us that we are all technologist, that we all create different forms of technology as humans and that we all benefit from it.

A great little piece I took from it was my favourite invention from the last 50,000 years – Grand Parents. You’ll see what I mean once you watch it. Enjoy!

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Digital Dialects

Posted in entrepreneurship by Steve Sammartino on June 20, 2012

While it has been reported that many languages are dying via globalisation and nationalised education, language is fighting back. But this time it isn’t geographic. It’s jumping boundaries and hardware devices to find like minds who want to invent their own lexicon. Language likes to be unique. Language likes to treat insiders differently. Language likes to evolve, change and even judge.The connected world is developing an entire cadre of digital dialects in. Most of which are geographically dispersed and happen virtually.

For me it’s another proof point of the world we are all now living in. As soon as we think we understand what’s happening, it evolves. But more important than the change is the fact that it never asks for permission.

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84 years, in 84 days, in 84 tweets

Posted in entrepreneurship by Steve Sammartino on August 1, 2011

This start up is 84 years in the making….

Ok – So I’ve happened upon this half way through – but it is still worth sharing here. Angelo an Italian immigrant who is 84 is telling his life story just like the title of this post. It’s just another reason our connected world is making stuff, well better.

A couple of the videos they are posting on Youtube are hilarious. Especially the one Angelo and his wife erupt into a classic italian style argument – below.

If you want to follow it – the twitter stream is here: @angeloin140

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Stop thinking about technology

Posted in entrepreneurship by Steve Sammartino on April 21, 2011

We need to stop thinking about technology. Actually we need to stop using the word technology. A chair made from timber is a form of technology. Digital does not equal technology. There is no technology. Only evolution and an increasing rate of change. People just lives their lives with the things around them. If the things are good and useful (new or old) they will embrace them. Lots of these things happen to have micro chips in them. So what. Lots of things have timber and metal in them too.

What we need to be is anthropologists. If we truly want to understand we need to listen and observe without interrupting. If we interrupt, there’s a chance we’ll influence the flow of the previously reality – and change it. So we wont know the truth as it would have been before we arrived. The truth and flow of human life is technology agnostic and there is much much more to it than ‘things’ we use to live.

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Why geolocating is huge

Posted in entrepreneurship by Steve Sammartino on March 22, 2011

Geo locating is getting big. Real big. Let’s take Four Square as an example; last year over 6 million people checked into over 380 million retail locations. Something is really happening here, yet the doubters are strong with their voices of incredulousness. They can’t understand why anyone cares where they are, or why they’d want to share such personal information publicly, or with their on-line friends.  Rather than argue, I thought it was worth posing some of the human reasons why geolocating might be so appealing, an anthropological journey if you like.

The web wants to replicate life – Because it is a form of life. It loves to get physical, real and human… because it’s made by humans for humans.

The 3 ‘human’ reasons why geo-locating will only get bigger are:

1. Who’s here?

People want to see who else is where they are. Are their friends here to? it’s a great way for us to cross the virtual chasm into a physical reality.

2. My life is cool – I’m cool.

See how cool I am being at this particular place. it’s so cool you don’t even know where it is, and here I am…. proven via my smart phone GPS. I’m so cool, I’m teaching you the cool places to be. And I’m showing you how mobile I am and all the cool places to go to – like SXSW.

3. Reward me.

Heck, If I’m going to get a takeaway coffee everyday, I might as well go to the place that gives their Four Square mayor a free espresso on Friday or rewards you after X check ins. You want me to be loyal? You better reward me.

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I feel like we are only just starting to see the potential of geo-locating in terms of startup and marketing. It really does feel like the missing link between the virtual and the physical. And for those who are concerned about privacy, like all technology, our choice is a simple one:

Embrace it, or miss out on the benefits.

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