Start Up Blog

45 seconds

Posted in entrepreneurship by Steve Sammartino on July 4, 2011

I implore every entrepreneur to watch the first 45 seconds of this interview. Ben Lee is an average musician, but an incredible artist. Here he encapsulates the thing that matters the most when starting anything: Permission is not required.


Digital doodles

Posted in entrepreneurship by Steve Sammartino on April 21, 2011

Some doodling from a digital day yesterday. Some nice ideas popped up yesterday if you read the words closely. Thought it was worth sharing here.


Originality is for artists

Posted in entrepreneurship by Steve Sammartino on March 30, 2010

There are no prizes for originality in business. There is no shame in copying others, sorry – idea borrowing. So many aspiring entrepreneurs say they are just waiting for a great idea. The original idea for them to launch a startup under. I was once this person too. And I was so very wrong. I learned the hard way by losing half a million in venture funding that originality is over rated. I’m convinced highly original ideas increase our probability of financial failure.

The startup blog view is this: originality is for artists.

Let me explain. People want change they can cope with, and so the business world (consumers) are most likely to reward incremental improvements. Ideas which people can cope with. Ideas that are easy to spread because the audience has a reference point. Something to switch to, a substitute. Yes, radical products and services can be a success, but they are so rare (especially with low and self funded businesses) that it is tactically foolish to chase them. We ought leave that to large corporations, and heavily VC backed startups.

It comes back to our objective – do we want to run a business, or be original? It’s rare to achieve both, so make the choice early and know whether you are an artist or an entrepreneur.


Creative Espresso – Corporate Haze

Posted in entrepreneurship by Steve Sammartino on August 16, 2009

Creative espresso

Creative espresso2


the vital ingredient

Posted in entrepreneurship by Steve Sammartino on May 25, 2009

Someone has made the effort to produce a street stencil just for us entrepreneurs. Given it is the vital ingredient, I thought I’d share it right here on startup blog.




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