Start Up Blog

A list of things large companies could do without

Posted in entrepreneurship by Steve Sammartino on June 15, 2014

I’ve spent an equal amount of time in large corporates and startups. With the success that large companies have achieved comes an entirely new set of cultures which they could do without. So here is my top 10 list of behaviours large companies could do without:

  1. Public reading events. Organise a room full of people and stop their work to read stuff to them instead of actually providing an inspiring change instigating presentation.
  2. Pre-meeting meetings: Getting everyone ‘on the same page’ – I felt sick writing that… yuck. Time wasting. Have some courage people.
  3. Promoting the best political performers: Ensuring the political champions kick on instead of those making a difference in the market.
  4. Skimp on the product: Remove cost from product instead of having a product in which customers would tolerate price rises for.
  5. Creating information spirals: Gathering more research to reduce risk and avoid making a ‘go’ decision while the market opportunity gets taken by nimble competitors.
  6. Developing slogans instead of getting stuff done: A company I worked for had a new one each year. One was Fewer Bigger Better. It was a great way to justify not doing anything.
  7. Developing internal language: Having a culture of industry jargon, codes and acronyms to create the ‘self aggrandising’ illusion of intelligence. Talking to themselves
  8. Mistake avoidance culture: Creating a fear of decision making, by rewarding staff for not making mistakes.
  9. Penny pinching: Closing the stationary cupboard during a tough year, yet the senior people can still afford those first class trips to international trade conferences.
  10. Global alignment: Ensuring the packaging for Australia is the same as the packaging in Lithuania when the product comes out of different factories and is served in different cultures. Confusing when global focus is a disadvantage.

What’s your favourite piece of corporate folly?

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Big Companies, Big Lies

You need more industry experiencesilhouette

You need to have experience managing a team

It’s out of my control

We care, we’re listening

We have a sustainable perspective

Our interests are aligned

People are our most important asset

Open plan is for open communication

We have a long term strategy

We serve our shareholders first

We put our customers first

We put our employees first

We have a lot of first places… ?

We make stuff up so we can justify the money we extract from something we don’t own.

Make your startup the antithesis of this – mean what you say.

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