Local nice guy Ned had a very productive weekend. On Friday he pitched themepivot and the Melbourne Startup Weekend. On Sunday he had a very nice and workable site live and kicking. He also took first prize for his trouble.
Put simply, themepivot is great way to redesign your blog and make it better, easier.
I strongly recommend all you bloggers out that take a look. I’ve already got some changes on the way, which were just so easy to do, I did it when I only really intended to check the site out. It’s that easy.
Get on it. Well done Ned and team.
I was asked today about how blogs should be built and leveraged from a commercial perspective. It seems to be a regular question I’m asked. The giving element that is required in the blogosphere seems counter intuitive to the way our minds have been trained via the industrial complex. They often struggle with the fact that we just have to give, and the law of natural economics just kicks in. So I came up with this analogy which I think makes sense and explains how it should be approached philosophically.
Blogs are like a football stadium.
The game is played in the middle of the ground.
In blogs the middle of the ground happens to be where our posts are geographically placed.
This is why people come to our blog. To see the action. To learn from and be entertained by the actual game (posts)
But like all good stadiums we have related infrastructure around the edges. Our details, company, tweetstream, contacts.
If they like the game we play (our posts) they return. The crowd gets bigger, and they tell their friends to come.
Like the stadium the revenue comes from all the related elements like the concession stands, the parking and the sponsorship. The stuff that generally lives around the edges… both in stadiums and our blogs.
But we must never forget why they are here. To enjoy the game. They only ever return because the enjoy the game (the blog posts). So what we need to do is build our industry around the game, rather than charging for tickets at the gate. Charging entry just doesn’t work beause there is far too many games they can attend. (more than 200 million in fact)
So when someone asks you about how to make a blog work. Remind them of ‘stadium economics’ and that it’s the quality of the information and entertainment which earns us the right to sell them the occasional hot dog.
Department of Startups – Community Announcement
Unsynergy – where the whole is less than the sum of the parts. Often caused through too many features aimed at too many people with too much information.
86.3% of startups are injured or killed each day due to Unsynergy. Please help us stamp it out once and for all.
The worse thing about Unsynergy is that the person who is inflicted with it is unable to see the symptoms. They keep adding more things to their startup – more features, more content, more options – whilst they are slowly (or often quickly) committing suicide.
Most people on the outside, looking in (e.g. customers) can see Unsynergy for what it is. Though sadly, they rarely care enough to let the founders know. (Or can’t find the feedback button amongst the 100 other options.)
Founders, please understand, more is less. Less is more. Less is great.
To bastardise a great quote, “Great products are finished not when there is nothing more to add, but when there is nothing more to remove.”
Fight Unsynergy, Remove a Feature Today!
Thanks, Mick Liubinskas.