There’s a lot of things I’m not good at, getting free media coverage for my startups is not one of them. Every project I’ve ever worked on I’ve managed to get major mainstream media coverage for it.
I recently wrote a post for the crew at Pollenizer on the Sammartino methods in getting how to get media coverage. I call it:
Like most things in business there is a recipe, and once you know it you can cook up that dish just about any time you have the right ingredients. A couple of my favourite recipes are right here.
If you want to know how to get your brand exposed to 100,000 people for $8 then we need look no further than what David did.
You may remember this post where David go his Jarritos soft drink van all branded up. Well, he took the next step in exposure and got to the AFL grand final early for a front row car park near the MCG for a measly $8. As far as I can tell it’s one of the greatest media investments of all time – there were 100,000 people in attendance. See photo journal below. Great startup bootstrapping David.
I’m launching a new startup. For those who don’t know about it here are some of the key points:
- The brand extension comes from an already successful enterprise
- The partnership & legal agreements were entered into over a year ago
- The idea is not an original one, rather a new execution of a proven formula
- We didn’t pitch the idea or ask for permission, we just did it
- It’s a brand extension
- It’s a self funded project with no external capital. But we wont have ownership
- We will give away the corporation, once it is cash flow positive
- It’s a very long lead project
- It wont be cash flow positive for more than 20 years
- Estimated cost of the project is around $500K
- We do expect to however, to yield emotional & community benefits very early after launch
- It’s an industry we’ve never worked in before, but have a natural flair for it
- Some of the product development will be outsourced to 3rd parties
- Outsourcing will occur in 3 large segments of up to 6 years each
- The most important product development will be done in house
- There wont be any major advertising, brand awareness will be driven through family & friends
- We already know it’s unique, but wont require any intellectual property protection
- However, major security measures will be taken to protect the asset, especially in the incubation phase
My new startup is my baby due January 25th, and it’s the most exciting one I’ve ever been involved in. We’re involved in more startups than we think…
Startup Blog says: Let’s not define ourselves by what we own, but the cool stuff we do.
Today I was out making sales calls in my local industrial area where there are a lot of different rental companies. Idea being to get these rental / hire companies using rentoid.com to generate extra business. The timing is good, because we have a zero cost entry platform and times are tough in the B to B arena.
But the thing that really matters is how I’ve been making the sales calls. Firstly, these guys are B to B, trades focused guys. renting mainly industrial equipment. The last thing they want to some tech / web geek give them bullshit about how the internet is going to save them…. So here’s what I’ve done instead:
- I haven’t shaved for 3 days – got a good beard growing. I’m wearing jeans and boots with a fairly standard zip up jumper. When I walk in I look like a customer, in fact I look like they do. I’m less threatening and this is obvious with the positive greetings I’m receiving.
- When I drop in (remember it’s a cold call) I say, ‘You know I live around the corner, I drive past here everyday and I’ve been meaning to drop in for ages. You know I’ve got web business which is all about rental companies…..” And I do live close enough to use this line. It is genuine.
- The F Bomb – Yep, I’m dropping this one big time – for one simple reason – they are. I’ll use whatever language they use. If they like swearing, so do I. I’m matching their culture in dress and language.
- I know their business. I don’t walk in and say ‘So tell me about your business’ – I do my homework before I turn up. Granted I know enough about the rental industry now to adapt to different segments pretty quick. I know what matters to them and get the conversation into that area quickly.
- I don’t try and sell anything on the first call. We do have a free entry to rentoid – but we also sell integrated web technologies. But I don’t try to sell anything. Just get them to like me in fact, I’m selling me. People buy things from people they like. Then they find a logical or business reason to justify their decision after they’ve already made it.
- I follow up with whatever I promise. Information, phone calls, data whatever they need. I try to show I’ll be a valuable resource.
- I get rejected too. It’s a numbers game, and each rejection is a lesson for honing my skills for the next call.
I’m learning heaps and I’m loving it.
Start up blog says – get out there and start selling.