Start Up Blog

Top 10 things more valuable than post graduate studies

Posted in entrepreneurship by Steve Sammartino on October 31, 2010

I teach marketing part time at Melbourne University, and many students come and ask me about what they should do in their post graduate studies. I tell them that post graduate studies are useless unless you want to be an academic or scientist. So here’s a top 10 list of things to do instead of post graduate studies which will make you more learned, more employable and a better entrepreneur:

  1. Learn a language (Mandarin or Spanish would be my recommendation)
  2. Start a blog (on the area you want to be an expert in)
  3. Master the art of public speaking
  4. Make your home Eco friendly
  5. Mentor someone
  6. Read one non fiction book per month on a new topic
  7. Learn a musical instrument
  8. Learn to grow food
  9. Renovate something (car, dinning setting, local park, house, tree house, anhything that can be renovated)
  10. Do a part time startup business.

The reason suggestions are more valuable than post graduate studies is that they create wide perspective, most post graduate studies narrow perspective. We are entering the age of symphony, where the real value in life and business is created by our ability to make commercial music from seemingly unrelated topics and ideas. Broadening your horizons will make you a better conductor of the symphony, or at very least give you some very interesting stories to share with those you want to do projects with.

Add your better than more ‘formal’ studies idea in the comments.

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Simple startup advice – Ben & Jerry’s

Posted in entrepreneurship by Steve Sammartino on November 25, 2009

Today I was fortunate enough to meet Jerry Greenfield, co-founder of Ben & Jerry’s ice cream. Jerry is not only a smart guy, but a nice one too. I asked him one simple question for entrepreneurs and here’s what he had to say:

(More detailed insight will be the topic of subsequent blog entries)

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Trim the ‘to do’ list

Posted in entrepreneurship by Steve Sammartino on July 20, 2009

Small tip for startups for today.

Trim the ‘to do’ list and actually deliver on something.

All to often we get caught up in ‘options’ and priorities and a simple solution is to have 1 priority, and 1 thing to do.

Then do it.

Take your to do list and put everything which isn’t number one and file it in a digital format somewhere to return to later. This way you’ll ensure that the ideas and projects aren’t lost.

I know, you know this. I know you’ve heard this idea before…..

But if you’ve forgotten it, or you don’t do it – do you really know it?

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