Start Up Blog

Windows = Screens

Posted in entrepreneurship by Steve Sammartino on January 25, 2012

If you think my raving on about screen culture is just a little too much. Then, get ready for more. In fact, look around at all the places in your life where you see glass and windows. Now imagine all of those panes as actual interactive screens which are web enabled as well as, well simple normal see through glass. Because this is coming, and it is coming much quicker than we thought it would.

The only job left to do now, is dream up the best data mashups based on the context of where the window is, because the technology evidenced below needs entrepreneurs underneath it to create real meaning and purpose.

My dad’s chevy

Posted in entrepreneurship by Steve Sammartino on December 6, 2011

Every now and again a brand crosses the chasm. A brand goes from being a thing, to being an emotional ingredient. These moments are usually personal, they are hard to capture and share. But occasionally it is captured, and it takes us to an entire new understanding of what is possible when we create things with the end user in mind. In this instance, the car was first created with driver in mind. And then, the acquisition was created with a dad in mind.

Another example of great narrative that would not be possible in the limited media of yesteryear. What a beautiful brand story to share – Kudos to all involved.

twitter-follow-me13

 

Broken car = broken life

Posted in entrepreneurship by Steve Sammartino on October 13, 2009

The title of this post is a philosophy I have. People often disagree siting financial hardship, opportunity, income, age… you name it. They can argue all they like but it is true. People who look after themselves, have pride and a solid work ethic have nice cars. Not necessarily expensive cars, but cars which are washed regularly, are tidy inside, and don’t have any obvious dings or fractures which are to be fixed.

Keeping a clean car doesn’t really cost any money, just a little bit of time and effort. In fact it usually saves people money, just like servicing a car does. Sure, cars get smashed, need repairs and are generally a necessary expense and not an asset. But like all things, delays in making it right will have a compound effect. Dints which aren’t fixed get rusty. Unserviced cars break down more often.  Trying to save money letting your car go, just costs money in the long run. People with unbroken lives know this. It also has an important impact on your own self worth and psyche. Not to mention other peoples opinions of you, rightly or wrongly.

Show me an adult with a broken car, and I’ll show you a person with a broken life. (students are the exception)

Below is a classic example. Both cars of similar style and age. The first is owned by a person with a broken life, the other with by a person with a great attitude.

Crappy car

Classic Car

Do the test for a week or two. Assess the people you know and the state of their vehicle. It tells a very clear story.

Startup blog says take pride in all you do and all you own and your life will be better.

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