Start Up Blog

Instagram is my new twitter

Posted in entrepreneurship by Steve Sammartino on December 12, 2011

Lately I’ve found myself checking my instagram feed more often than my twitter feed. I didn’t realise it at first. But I noticed it only when a few of my twitter friends commented on my lack of tweeting. Clearly I’m still using both, but increasingly instagram is what I give my small doses of available attention to. I remember the time when this happened to facebook, the time when I slowly started coming back to facebook less often, and starting giving my attention to twitter. And it is happening all over again for me.

It really does feel like there are only a few channels I can invest in at one time. Maybe it is Dunbar’s number is at work again?

If I had to understand why this is happening I’d just put it down to noise. When there are a lot of voices shouting at once, it is very difficult to hear what anyone is saying – the conversation is replaced with a hum of city noise, interspersed with the occasional siren or loud car horn. Instagram feels more intimate at the moment. It feels like twitter did when I first got there. I have so few people in my feed I can see everything. A few crew who have organically organised themselves to share some of their life. I don’t feel like I’m missing out on anything, and it feels like I have a greater sense of control that my other feeds. Sure, I have to take a photo of all my thoughts – but most thoughts we have can be augmented with a pic quite easily. In addition, this need for a picture reduces the amount of banal posts I see in my feed.

Increasingly I am convinced of one thing – as soon as ‘everyone’ arrives at a party, it’s time to find somewhere more interesting. And what this means for entrepreneurs, is that if your party is cool enough, people will eventually seek you out.

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Brain clutter

Posted in entrepreneurship by Steve Sammartino on July 13, 2010

Our brain is programmed to collate, categorise, and organise all it sees and hears. It does it without us even realising it. If you’re finding it hard to generate new thoughts then try this:

Clean out your living and work space

Make your physical space minimalist

Allow things around you to be as bare as possible.

When our brain has less stuff to organise and work on, it can wander and imagine. When it has space, it can invent concepts and cool ideas simply because it has the RAM (unsued processing capacity) available to do it.

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