Start Up Blog

We’re all coders

Posted in entrepreneurship by Steve Sammartino on September 16, 2013

As a startup entrepreneur I often get asked if I’m coder. I used to say no. My answer used to be something like: our job as an entrepreneurs is to organise the factors of production, not be them. But I’ve recently changed my answer to yes regarding the coding question. And no, I haven’t gone out and learned PHP or Ruby or the latest groovy language.

My code is the english language. I’ve become adept at mashing up the approximate 200,000 words we have at our disposal. On the odd occasion I use the core 26 letters in the code to make up some new words that suit me. At certain times I hack together new code short cuts or ‘sound bites’ which promote and inspire a large number of actions on a simple string of a few words. The newness of the code inspires people to act in different ways.

The code I use can stimulate actions and outputs both physical and virtual. As far as I can tell it is still the greatest software code we’ve ever developed. It is totally open source and varies in its use dependent on many things including the geography in which it is used. This language code I use most often, is still the most interesting platform I’ve worked with. Even the same code, said by a different person with a different tone can have a number of different outcomes. It can even change its meaning based on who wrote it when it is exactly the same line of code. It really is worth mastering.

I sometimes use other codes, including the investing code. This one is based on a 10 point decimal number system. This code is very lucrative when you understand its depth as it pertains to equities, venture capital, property and other income streams. It’s super good to overlay the investing code on top of the English code to get profitable outcomes.

While I’m not amazing at the Mandarin code (another language platform) used in large parts of Asia and even Australia – I sometimes drop in some hacks I’ve learned which the receiving platform responds very well to.  try to find ways in which different codes can be used together and interchangebly on the same platform as I find this often gets a result others just cannot garner.

Code is all around us. In many forms, platforms, typologies and physical manifestations. If you’re human you’re a master at more forms of cade than you think. And if you’re an entrepreneur the real benefits arise when we work out how to let these codes interact as an entirely new language. A language which then becomes our own personal operating system. Which when done well can even turn into a powerful personal brand.  Yes, we’re all coders.

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Digital Dialects

Posted in entrepreneurship by Steve Sammartino on June 20, 2012

While it has been reported that many languages are dying via globalisation and nationalised education, language is fighting back. But this time it isn’t geographic. It’s jumping boundaries and hardware devices to find like minds who want to invent their own lexicon. Language likes to be unique. Language likes to treat insiders differently. Language likes to evolve, change and even judge.The connected world is developing an entire cadre of digital dialects in. Most of which are geographically dispersed and happen virtually.

For me it’s another proof point of the world we are all now living in. As soon as we think we understand what’s happening, it evolves. But more important than the change is the fact that it never asks for permission.

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