When I started rentoid.com a 5 years ago I had no idea it would grow into something much bigger. In fact, the entire industry has been written about by Rachel Botsman in her upcoming book “What’s mine is yours“. She coined the phrase Collaborative Consumption to describe what is happening in our hyper connected world. Rentoid is featured in the book and this little video below, which makes me a bit proud.
It’s cool to launch a startup to make money. It’s cooler to be part of something bigger than your startup.