The late great comedian Greg Giraldo was one of the smartest and funniest guys who ever lived. He really had an eye on society. In 2004 he had a bit in his stand up comedy routine which spoke of the Obesity Crisis:
They say were in the middle of an obesity epidemic. An epidemic like it is polio. Like we’ll be telling our grand kids about it one day ‘The Great Obesity Epidemic of 2004′. How’d you get through it grandpa? “Oh, it was horrible Johnny there was cheesecake and pork chops everywhere.”
It is not without a small amount of irony that we are now entering what I regard as a great content crisis. There is such an abundance of content available that we are literally gorging ourselves on omnipresent opinion and data. We are doing this without thinking about how this shapes our minds.
“… Oh it was horrible Johnny, there were blog posts and celebrity stories everywhere….”
Both of these consumption problems are a function of our make up. Our desire intake as much information and food as we possibly can is mostly out of our control, it is coded into our DNA. Our current human operating system which dates back around 2 million years has us programmed to eat all of the food available to us (which is why sugar and fat taste best), and to take on all of the data available to us (which is why we are mesmerised by media). These behaviours are part of the human species survival doctrine. Our ability to be omnivorous, control our food supply and acquire knowledge are what put as atop of the food chain. The problem is than our DNA is yet to update its operating system to cope with an over abundance of food, and now information. Given our operating system updates via natural selection, we are faced with an intellectual challenge – the ability to ignore the instinct for more, and instead to choose less, but less with the required nutrition.
As we enter an age where we have access to most everything, both physical and mental, longevity and success are being redefined. The art of living well is becoming less about wealth and more about the ability to choose, and choose well. And that choice will invariably need be about the nutritional value of our inputs into our person, both mental and physical.
While reading the Age newspaper on my iPhone yesterday I happened upon an unfortunate advertisement. Have a look at the series of screen shots I took to see if you can notice it:
No doubt you too can see that a red Double Decker bus ride is probably not so compelling in the middle of a street riot. Although it is pretty funny, this could and should have been avoided. Why digital media providers don’t have a simple tagging system where certain advertisements don’t run is beyond me. Simple example;
Key word for advertisement: Flight & London. (run adv)
Don’t run advertisement tag: Flight & London & Crash (don’t run adv)
Pretty simple really, so why the GUI internet is nearly 20 years old and these mistakes still happen is beyond me.
If your startup ever runs digital placements, be sure you include your ‘do not run’ tags too.