Start Up Blog

Micro innovation – Little Printer

Posted in entrepreneurship by Steve Sammartino on December 6, 2011

Here is another great example that technological change only brings more opportunities for creative minds. There is no reason why the video below could not have been an innovation launched by anyone in the struggling publishing industry. In fact, it should have been. The reason such innovation rarely comes from the incumbent, is because they are too often in love with their infrastructure and not in love with their customers.

Big props goes to bergcloud – your future is bright.

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Content vs Context

Posted in entrepreneurship by Steve Sammartino on August 11, 2011

While reading the Age newspaper on my iPhone yesterday I happened upon an unfortunate advertisement. Have a look at the series of screen shots I took to see if you can notice it:

 

No doubt you too can see that a red Double Decker bus ride is probably not so compelling in the middle of a street riot. Although it is pretty funny, this could and should have been avoided. Why digital media providers don’t have a simple tagging system where certain advertisements don’t run is beyond me. Simple example;

Key word for advertisement: Flight & London. (run adv)

Don’t run advertisement tag: Flight & London & Crash (don’t run adv)

Pretty simple really, so why the GUI internet is nearly 20 years old and these mistakes still happen is beyond me.

If your startup ever runs digital placements, be sure you include your ‘do not run’ tags too.

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Business trends in 2011

Posted in entrepreneurship by Steve Sammartino on July 6, 2011

A great piece from the Cannes Advertising Festival which is a great summary of key trends in business, more than advertising or marketing. Enjoy!

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Digital doodles

Posted in entrepreneurship by Steve Sammartino on April 21, 2011

Some doodling from a digital day yesterday. Some nice ideas popped up yesterday if you read the words closely. Thought it was worth sharing here.

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Launch choices

Posted in entrepreneurship by Steve Sammartino on April 12, 2010

Seems there are two choices in launching a startup or brand:

1. Buy an audience. [quick but expensive]

2. Earn a following. [slow and cheap]

The problem with the first option is that we don’t get many chances to refine our stuff, and getting it wrong can end it all. The benefit with the second option is that it allows and encourages experimentation. And if we experiment enough, we might just be able dome some of the first option too.

You’re in good company

Posted in entrepreneurship by Steve Sammartino on January 2, 2010

This blog is an example of compound effort. Yes, just like interest, effort compounds too. In the 4 years I’ve been writing it every month the readership has increased. With no real marketing of the blog. Just good solid writing, be open and honest, sharing insights, and letting the wondrous SEO of wordpress do the rest on Google for me. A few things worth considering if you’re into blogging and want to build an audience.

  • I have written 1 blog entry for every day this blog has been live. Consistency and frequency matter.
  • Every entry is on the same topic. Startups and Entrepreneurship. I stay focused by having one of these two words in every entry.
  • I love the topic my blog is about. I find it fascinating and would still write it if nobody was reading.
  • 70% of my traffic is Long Tail, which means that every entry increases my total traffic flow.
  • It taught me more about digital media and the internet that anything else I have done.

Of all things I have done in my career writing this blog has generated the most value. It has documented my thoughts, improved my thinking, built discipline, created a reputation, generated media coverage for rentoid, launched me as a business journalist in other business magazines, it places me number 1 in Google searches for the term startup blog in every country in the world and has built friendships and helped others.

If you read this blog regularly you are among 70,000 other people every month. So you’re in good company. Thanks for reading.

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Twitter rules

Posted in entrepreneurship by Steve Sammartino on October 2, 2009

These are the rules I have invented for myself for effective use of twitter. By the way, it’s pretty much the only social media tool I use these days. Mainly due to it’s succinctness. When it comes to Twitter this is how I roll:

- it’s my office water cooler. It’s the office conversations for us entrepreneurs

- it’s an advice forum where I ask my twitter friends (smart people I trust) questions I don’t know the answer to

- it’s where I’m not afraid to have an opinion even if it’s a bit risky

- it’s where I don’t do anything I wouldn’t do in the real world. The on line world is the real world

- it’s where I meet like minded people. First virtually, then physically

- it’s where I get last minute tips for restaurants, bars, coffee and traffic updates

- it’s where I document my life, verbally and visually via twitpic.

- it’s where my digitally inclined friends are. I’m glad they are there

- it’s where I promote my stuff occasionally, but this plays a minor role

- it’s where I share cool stuff I find, to the people who will care about it

- it’s where my reputation is on the line 140 characters at a time

- it’s where I won’t just make friends because you shook my hand (called following)

- it’s where I will become your friend if you engage in a conversation with me (called @ replying)

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Startup blog says: Twitter is a friend of the entrepreneur.

How do you use twitter?

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Micro Fame

Posted in entrepreneurship by Steve Sammartino on September 19, 2009

Recognition of effort is an important to the human psyche. We actually don’t like money as much as society would have us think. We what like is the recognition that people believe money buys. In this sense the human brain of the ‘uber consumer’ breaks it down a little like this:

I want to be recognised as a worthy

I want people to know I have achieved

If achieve I will be rewarded with payment in the form of money

People can’t see my bank account and wont know how successful I am (my self worth)

So I’ll buy things with my money which are on public display (car, house, holidays, clothes)

People will know these things require lots of money

People will know I have earned lots of money

Only people who are successful at ‘something / anything’ get lots of money

I can be happy that people will know ‘I am somebody’.

I am a worthy person

Then there’s people who know all this but take the short cut and just buy stuff they can’t afford on credit cards to define their success through consumption.

Smart startupss can use this human pshyche to their advantage as well. Rather than the success, money consumption trail, they can provide something much more immediate and altruistic. They share reconigition. The reward and promote their people as part of the success process. They provide micro fame.

This can be done is so many simple ways. Ways which rarely have a large financial burden on either party, but create a union between the two players for mutual benefit. Stuff not limited to but including:

- Member ratings

- Access to exclusive services, parties, insider events.

- Recognition in digital and print media

- Crowd sourcing & revenue sharing of such User Generated Content

- View counts

- Followers / friends / subscribers

- Most forms of social quantification

- Overt branding which has ‘user personlilty rub off’

obama girl

So the question then begs:

What sort of Micro Fame is your startup or business providing its people?

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