Start Up Blog

Finding the connections

Posted in entrepreneurship by Steve Sammartino on July 30, 2012

I’ve recently happened upon a terrific documentary series from the 1970′s – which is up there with the best I’ve seen. It’s a series entitled Connections and was hosted by Science Historian James Burke.

In short the series is about the connections humans have been able to make with observations, science, mistakes and ideas. And how this has largely resulted in the civilized world we all enjoy today. While I’m sure all my readers like kinda nerdy stuff which this is, the reason I’m sharing it goes beyond that. This series is the greatest example I have seen of humans and our relationships with entrepreneurship. How our entrepreneurial nature has made us what we are. But the thing that really stuck in my mind was how technology is never about technology. It’s about discovery and putting all the pieces together in a new and interesting way. A timely reminder for the revolution we are living through right now.

You can watch the entire series here. Enjoy!

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Fan Culture

Posted in entrepreneurship by Steve Sammartino on May 31, 2012

In the early years we had ‘customers’.

Then we invented demographics and started using that horrible word ‘consumers’.

We went on line and started talking about ‘users’. (Sound like drug addicts to me)

I rather prefer the word people….

But if we do really well we might even develop some fans. And fans are what we should be aiming for. This doco below on fan culture looks interesting. I’d be keen to know if anyone has seen it. I even hear Sean the Sports Geek might even be in it…

And before you watch this trailer it’s worth having think about the things, people, ideas and brands that you are a fan of and why. There are some nice clues in this thought experiment.

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