The photo below is on the car of the guy I am staying with in Dubai. Have a look at the wheel cover on his 4 wheel drive, of which there are more than sedans on the road in said location.
You’ll notice that it has a cover on it for ‘Danube’ which happens to be a building materials company. Funny this is ‘Michael – the car owner’ doesn’t work there. He told me one day he returned to his vehicle to find it placed on his spare wheel. I asked him if it annoyed him, and he proceeded to tell me, it doesn’t worry him as it protects his wheel, and it is a bit of a hassle to remove. Yep, he hasn’t got around to removing it yet…
Subsequently I noticed these on many cars in Dubai. Seems the other owners of the hijacked cars haven’t bothered to remove theirs either.
It’s an interesting piece of advertising and media invention. It is giving an item of value to the hijacked, that is the wheel cover, but on the same token it’s very interruptive. If the cover get’s thrown away, it becomes a costly exercise for the advertiser. I’m not sure it would be tolerated in a western market, but it’s innovative non the less.
Once you pass through the customs area in the Dubai International Airport they have a very interesting area reserved for Hotels as can be seen below.
The area has all of the 5 star hotels from the city represented. The general idea is that each hotel has a mini foyer with the exact styling and ambiance of the actual hotel. The mini foyer has Video footage of the hotel, details on menus and hotel services, samples of the haute couture fragrances in room and some even have masseurs for weary travelers to encourage / reward bookings. Concierge salespeople are there to explain the benefits and convert the sale. For those already booked they have a comfortable waiting location where they serve refreshments until the hotel driver arrives.
A simple idea, but one which makes sense for such a burgeoning metropolis and shows that even the oldest industries can innovate too.