Start Up Blog

Greenpeace vs Kitkat

Posted in entrepreneurship by Steve Sammartino on March 20, 2010

Greenpeace recently launched a public awareness advertising campaign. The campaign was fairly hard hitting, but it wasn’t generic, it was brand targeted. The campaign aimed at Nestle, who they claim makes their chocolate with Palm Oil. The issue with Palm Oil is that much of it is produced in areas which risk local orangutan populations.¬† The advertisement is below – it comes with a warning for those with queezy stomachs.

It’s interesting not because the advertisement is so hard hitting, but rather that Nestle got it removed from youtube based on a ‘brand copy right’ infringement. They said it infringed the kitkat brand trademark. The beauty of the internet is that nothing can truly be banned. It will just bubble up somewhere else, like Vimeo in this case. In addition Nestles corporate strategy of removing it, only fueled the fire and cause it to be shared around and had the opposite of the desired effect.

Big companies will have to realize that they can’t hide stuff anymore. That we will pay more for ethical products. Now that we all have access to information distribution we have as much power as they do on important issues.

What does this mean for startups? Well it means we can play against the big guys. We have a palce for our voice if our dialogue is important enough. If our startup wants to create positive change. Maybe our launch strategy (gourment fair trade local chocolate company?) can spread the truth on the large corporate evil (enemy competitor) to grow their more earth friendly brand?

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Who is the worlds greatest entrepreneur?

Posted in entrepreneurship by Steve Sammartino on November 21, 2009

Steve Jobs?

Bill Gates?

Richard Branson?

Not even close… it’s not a billionaire, not even a millionaire…

It’s William Kambkwamba. William personifies the meaning of the word ‘Entrepreneur’. He has done more with less than any of those above. In all probability William had as little a resource base available as any living person in the free world. This is no exageration.

Here’s why he is the worlds greatest entrepreneur:

- He had no financial resources

- He could not even afford to go to school, had no formal education

- He had to make it work with junk he found lying around

- He is self taught

- He created something incredibly complex

- He did it from a guide in what was then, a foreign language to him

- He built something for the good of others, to help his village

- He was not motivated by money

- He defied ridicule

- He is humble

William is the greatest entrepreneur in the world. William is one of the greatest inspirations I’ve ever had the fortune of being exposed to. Read up on William. Google him. Watch the Youtube videos on William. Absorb what William represents and re-consider what you beleive to be hardship next time you have a tough day. I do.

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