I’ve been a Vans off the wall fan since I did my first cross up on my BMX way back in 1982. My fav’s are the original checker board slip ons, as sported by main man from Ridgemont High – Spicoli.
Well today in a classic web enabled distraction I decided to see if I could make a custom pair over the web. I found that Vans do have a design your own shoe service – like most shoe brands these days. I was prepared to pay a premium – maybe double the usual price. For these wouldn’t be the Spicoli, they would be the Sammatron. I even decided to go fluoro to give it a bit of 80’s retro kick. Check ‘em out below:
But when I got to the check out. I pumped in all of my information only to be told they don’t ship to Australia. It was curious, because their on line form let me add Australia as my country. I could also see that the shipping agent was UPS. I chatted with a staff member on line who also told me they couldn’t ship to Australia. Even after I offered to pay twice the price. Sad that one of my favourite brands is still in 1985 with more than their retro cool products.
Here’s what I don’t understand:
- The site doesn’t care what country the person is from.
- The staff shoe maker doesn’t care what country the custom shoe is sent to.
- The site has the e-commerce built in.
- The site accepts credit cards and other forms of payment.
- The shipping agent ships to Australia
- The customer (me) wants to give them money.
So why wouldn’t they sell me my custom shoes? A strange decision indeed. In the end I decided to buy some custom old school superstar Adidas shoes – who gladly ship to my fair country. The world doesn’t care what country a company is based in. If you don’t let them give you their money, there is always somewhere else to spend it.
At first we got confused about how to make money out of the internet. We thought we should be able to demand payment. Silly us, we forgot about the first lesson in economics – that pesky demand and supply. Supply doesn’t automatically equal demand – especially financial demand. On the internet things work in reverse. First value must be created, then it is extracted. It’s the opposite to the previous industrial world of buying and selling.
Now it’s proving, then earning.