Pieter Peach sent me this email yesterday. He’s just a great bloke who thinks about others. In doing so he shared some valuable insights he took from a web 2.0 conference. It was such a succinct and insightful email that I thought I’d share it here verbatim. Enjoy & digest. Steve Sammartino
Just came across an email I sent to myself from a session in W2.0NY last year. Straightforward stuff, but a good reminder for me, thought I’d pass it along.
“Sitting here listening to a great speaker on developing next gen web 2.0 apps, will email stuff as I I hear it.
Requisites for successful 2.0 service
1. Network effect
2. Collective intelligence
3. Lightweight business models
4. Longtail (maybe)
5. Encourage unintended uses
6. Platform vs application
7. End of the software release cycle
8. Rich user experiences
9. Innovation in assembly
Race to dominate remaining data classes.
Its hard to compete with those who have a head start in developing the network effect in a particular data class. “
It was great to hear a great battle story, and not some story by an egoistical rich guy. A real battle story. His honesty was brilliant, and everyone loved it. Rather than re-tell it – I’ve used the power of twitter and and captured all the tweets with #hivemelb from last night which occurred while he was speaking in real time. It’s very interesting to see what caught peoples attention.
Read bottom up to see the tweets in order of occurance.
This is the oldest marketing lesson in the book – What to call our brand. It seems it doesn’t matter how many times the story is told, but some businesses never seem to learn. Here’s a bad example of a clothing brand name which I saw in Bloomingdale’s today.
Yep, Acne. Which means pimples here in Australia. I’m surprised it even made it instore. So here’s the startup blog rules for brand names. Which I’ll keep short:
- Try to invent a word that currently has no meaning. (our job is to invent meaning under it)
- Ensure you can ‘own it’ globally. (No confusion, registerable)
- Make sure it doesn’t mean something ridiculous, in your country or another.
That’s all that matters in real terms. Other rules are made up by people who are focused on stuff which doesn’t really have much to do with brand building.