Start Up Blog

2 unrelated questions worth asking

Posted in entrepreneurship by Steve Sammartino on September 3, 2014

Motorcycle ride across asia

The journey we are on is often associated with some goal at the end point. But what if the end point was now? What if we took a thought experiment and pretended the journey was unnecessary? Let’s do that and ask ourselves these two seemingly unrelated questions:

  1. How would you spend your time if you had 6 months to live?
  2. How would you spend your time if you were a billionaire?

I won’t try and answer these for you, but I’m reasonably certain you’ll find two things. Many of the answers overlap, and that many of the things cost very little money. In the end we remind ourselves that the ultimate asset is time.

Ok, I couldn’t resist to give personal answer here: I know I’d want to invest more time with my family, immediate and wider, and do those projects were the business model is fun and not financial. Oh, and all those billionaires we hear about…. they’re probably off on treks riding motorcycles across China. Something which requires very few zeros in a bank account.

New book – The Great Fragmentation – out now!

What we get paid for

Posted in entrepreneurship by Steve Sammartino on August 29, 2014

Screen Shot 2014-09-04 at 12.00.34 pm

What we actually get paid for is all the work we did yesterday, and the day before that, and the year before that. In fact, what we get paid for is the work we did when no one was watching and no one was paying.

What you know vs Who you know

Posted in entrepreneurship by Steve Sammartino on August 16, 2014

I remember growing up having people tell me it’s all about who you know in life and business. I always thought it was kinda weird that it could work in your favour by just knowing people who could help you, especially if you happened to be a fool. Surely domain knowledge mattered more? And here is what I found out, they both have value.

But what has even more value is when we use which ever we have more of to improve on the other. This tends to happen when we learn from those we’re lucky enough to know, or use our knowledge to help whoever we meet.

NEW BOOK – THE GREAT FRAGMENTATION – ORDER HERE!

It’s already been done, or has it?

Posted in entrepreneurship by Steve Sammartino on August 14, 2014

As soon as we think of an amazing startup idea the first thing we often do is trawl the internet to see if someone has already built the app, the service ,the hardware device. We want to know if it has already been done. Oft times, we are deflated to find out it has been. But if we have to search, has it really been done? If no one knows about a concept in market it raises a lot of interesting questions:

Did they execute well against the idea?

Is their product good, but the distribution poor?

If the distribution is poor, does that mean the product is actually bad?

If the distribution is poor, does that mean it’s not solving a real problem?

If the distribution and product are both good, are the switching costs too high?

Did the team have the right funding?

If they had the funding is the timing too soon – is the market ready?

The truth is we’ll never be able to answer these and other questions. And so it brings us back to the very first moment of inspiration. We thought it was a great concept and maybe that is enough. We know most things change their shape in the development process anyway. Maybe we should build it regardless of what is out there. Build our version of how things could be. Remembering of course that most fortunes are made with old ideas done better. Property is the oldest business in the world and still to this day creates the most millionaires. Even Youtube, a new kinda business, arrived when there were already over 400 video sharing websites (that we know of).

It’s another reminder our world is big on ideas and small on execution.

NEW BOOK – THE GREAT FRAGMENTATION – ORDER HERE!

How startups can benefit from the technology paradox

Posted in entrepreneurship by Steve Sammartino on July 24, 2014

A lot of the new technology seems to do the opposite of what it ought to. A kind of paradox is emerging where the solution is so good in the short term, that it eventually eats itself. It solves the problem so well, at such a low price ,that the solution gets buried. Buried deep inside a pool of self perpetuating technology.

Omni social connectedness  –> loneliness epidemic.

Mass amounts of data –> lack of useful insight.

Dropping prices of everything we buy –> increasing debt bondage.

Worlds knowledge mere clicks away –> decline in human wisdom.

Private transport for everyone –> longer travel times.

This list could go on, but you get the picture. It seems like we should revisit the tools every now and again to make sure they’re making life better. And it is from this that the new startup opportunities arise. For every tech rush, there’s a new opportunity in fixing the part of it which is no longer working.

Know who will miss you & act accordingly

Posted in entrepreneurship by Steve Sammartino on July 23, 2014

Let’s imagine something horrible for a few moments. Let’s imagine that you die. That something unexpected occurs and your life is over. The plans you had, the lives you’ve touched would all be thrown into disarray. It is incomprehensible to imagine this, our own death. It’s as if we have this built in mechanism to avoid the mere thought of it. But if it did happen, what would happen at the company you work at? Deadlines would be missed. Some stuff wouldn’t get done. Co-workers would be sad or even shocked. Friends we’ve made would be devastated. There’d be a lot of upheaval, but here’s the over riding reality of you dying and if you work for a large company:

You’d be replaced in 4 weeks.

It’s even foreseeable that the process for replacement would begin the same day the news dropped.

Now let’s compare that to what would happen with your home and family. Lives would be devastated and irreparable. You would never be replaced and the pain of the loss would last a lifetime. Young children would be especially impacted. The hole could not be filled be anyone, anytime, ever.

So why is it that we work late? So why is it we put up with corporate bullying? So why is it we continue to work for jerks for career advancement? Why is it we give large portions of our waking lives to a faceless corporation?  Why would we give an inordinate amount of time and effort to an organisation when the ultimate reality is that we are disposable? The next time you have to make a choice to stay late, play the corporate game and over deliver to corporation  XYZ, and choose between the job and the family, maybe you should think about how they’d act if the unthinkable happened. Once you remind yourself of this you’ll know what choice to make.

It’s another reason why we need to listen to the call to run our own race, and create our own future and for independence. The people who deserve us the most, are those who couldn’t live without us.

 

Practical strategies for sacking your boss

Posted in entrepreneurship by Steve Sammartino on June 23, 2014

I’ve been doing some blogging and work in general for the good people at Pollenizer. My recent focus has been over coming the fear of leaving your job, and things we can do to reduce the risk and make the transition. I’ve written 3 posts in particular which I really think you guys will dig. There’s some links below and a little sound bite for each proving they are worth the 3 minutes each of them take to read. Remember we must first invest in ourselves before anyone will invest in us.

  1. The fast track, zero risk method to becoming an entrepreneur: This post is the ultimate startup life hack – and with a simple trick gets to you on the path to entrepreneurship in an instant. Serious.
  2. Startup training in a low risk environment: here I’ve written about ways you can up skill and help your self transition from employee to startup founder without risking anything. A must for those planning to escape their cubicle in corporate land.
  3. The worst case scenario for failed entrepreneurs: And finally a nice bit of entrepreneurial FEAR debunking, and reasons that taking the leap will not result in anything bad. This one will ease your mind.

Hope you enjoy these mind jams.

 

 

Even startup culture is a just a remix

Posted in entrepreneurship by Steve Sammartino on June 18, 2014

Startup culture is becoming a big thing in the wider community. It’s seemingly graduated from a high tech nerdy subculture into a mainstream pop culture giant overnight. But is it really anything new? Or is it just a rebranding of small business as we knew it with some terrific superlatives and rockstar billionaire game winners to give us that Bruce Springsteen stadium rock ethic? Certainly the technology revolution we are all living through is significant. Significant enough to make it easier than it has ever been in history to start a business.

Net result is that startup culture hot. Just like grunge music was in the early 1990’s. Anyone with a pair of ripped jeans in a dive bar was in a band. And now anyone with a wifi connection and a laptop is launching a startup. The simplest way to remind ourselves that everything is a remix is to kick it old school and see how our new startup words stack up:

  • Pivot – used to be called adapting to the market.
  • Iteration – used to be called a product improvement.
  • MVP – used to be a prototype or a test market.
  • Growth Hackers – used to be what marketers and sales people were called.
  • Truth North -used to be known as the single minded proposition.
  • Runway – used to be known as the bank balance and how long we had left before going bust.
  • Burn Rate – used to be a sign that this new business venture wasn’t going so well.
  • Lean – used to be called doing things on a budget. (Oh, The pyramids were the first lean startup….. those pyramids were meant to be big square blocks but they ran out of materials, and just went with the pyramids instead – turned out to be a killer feature.)

And if you’re still in doubt here’s my favourite culture remix right here: The original version of Nirvana song Come as you are, was actually this song called Eighties by Killing Joke.

Relearning what we already know

Posted in entrepreneurship by Steve Sammartino on June 17, 2014

I was recently in an office where there happened to be a couple of Rubik’s cubes laying around. Once upon a time I wasted an inordinate amount of time learning how to solve it. So I said: “Oh, I can solve that.” Adding further that I could do it in 3 minutes, but my best time is under 2 minutes. The cube was quickly handed to me to prove my lofty statement. So I start the solve, got halfway through and completely forget the algorithm – and in ‘under 3 minutes’ I look like both a fool and a fibber.

It reminded me of something important. Just because we have been able to do something in the past, it doesn’t mean we can do it now. Just because we knew something once, it doesn’t mean we know about it now. They only way to stay on top is to continue to practice and relearn what we already do and know. Just because someone ran a marathon once, doesn’t make them a marathon runner now. The things we need to practice the most should be the things we are already good at. Especially when it is a craft we use for income generation.

So after this embarrassing little moment, I went and bought a new cube and got my mojo back. I’ve also made the decision to solve it once a day – just because it’s fun and worth remembering. A bit of grey matter exercise. And for those doubters out there here it is being solved in 16 seconds… ok ok I sped the film up just a little.

For those who are wondering the current world record time for solving is 5.55 seconds.

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The Wealth Equation

Posted in entrepreneurship by Steve Sammartino on June 9, 2014

In terms of financial wealth there is an equation which determines the amount money people acquire over their lifetime. And while monetary wealth is only a small part of living a life of great wealth (I prefer the 12 enduring riches) it is certainly worth knowing this equation and applying it to our daily economics. In a modern society a financial existence is unavoidable, and so it make sense to keep tis equation in mind. So here is the Wealth Equation:

(Income – Expenses) x Investment = Wealth

When we look at it like this in such simple terms, it reveal the current path we are on in the most immediate way. We know if we are spending too much. We know if we are not investing at all or in great enough quantity. What’s interesting is that the first element in the equation ‘income’ is not nearly as important as the second two. When we invest in a startup we are sacrificing the size of first number to go big on the investment multiple. Higher risk and higher reward. There are also many examples of people who became rich with low incomes, frugal spending habits and consistent long term investing. It’s all a game of risk tolerance, time and desired reward. One thing for sure is that wealth is impossible when expenses are greater than income. The important thing to know is which path we are chasing before we being the journey.

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