Start Up Blog

It’s already been done, or has it?

Posted in entrepreneurship by Steve Sammartino on August 14, 2014

As soon as we think of an amazing startup idea the first thing we often do is trawl the internet to see if someone has already built the app, the service ,the hardware device. We want to know if it has already been done. Oft times, we are deflated to find out it has been. But if we have to search, has it really been done? If no one knows about a concept in market it raises a lot of interesting questions:

Did they execute well against the idea?

Is their product good, but the distribution poor?

If the distribution is poor, does that mean the product is actually bad?

If the distribution is poor, does that mean it’s not solving a real problem?

If the distribution and product are both good, are the switching costs too high?

Did the team have the right funding?

If they had the funding is the timing too soon – is the market ready?

The truth is we’ll never be able to answer these and other questions. And so it brings us back to the very first moment of inspiration. We thought it was a great concept and maybe that is enough. We know most things change their shape in the development process anyway. Maybe we should build it regardless of what is out there. Build our version of how things could be. Remembering of course that most fortunes are made with old ideas done better. Property is the oldest business in the world and still to this day creates the most millionaires. Even Youtube, a new kinda business, arrived when there were already over 400 video sharing websites (that we know of).

It’s another reminder our world is big on ideas and small on execution.

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Revolutions and pleasure

Posted in entrepreneurship by Steve Sammartino on June 27, 2010

In the October 1994 Issue of Wired, Gary Wolfe said in an article,  article about Mosiac (the worlds first GUI web browser) and the coming internet revolution.

“When it comes to smashing a paradigm, pleasure is not the most important thing…

it is the only thing.”

Startup blog asks this:

What kind of pleasure is your startup bringing to its people?

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What to change

Posted in entrepreneurship by Steve Sammartino on February 13, 2010

It’s usually the tactics that are wrong, not the strategy.

With startups, we can’t know the truth about strategy, unless we’ve tried nearly all the possible tactics for it.

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Idea vs Execution

Posted in entrepreneurship by Steve Sammartino on July 11, 2009

boxing-gloves

For tonight’s heavy weight bout for the Boxing Entrepreneurship Championship of the world we have a much anticipated battle with:

“Excellent idea with Average execution”

vs

“Average idea with Excellent execution”

After 10 rounds of fighting the undisputed defending champion of the world title belt was awarded to Average idea with excellent execution who has managed to defends the title for time in perpetuity. In fact Average idea with excellent execution has an unbeaten record versus all other challenges in too many matches to remember.

Startups – your idea isn’t nearly as important as you think it is.

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