Brand Play
I am seriously in love with the Google maps 8 bit – bit for April fools day. So much so, that immediately after I write this post I will be going to Google maps to get my street and suburb (Yarraville) in screen shots in their 8 Bit version. You should too.
And by the way – brands that know how to play are brands that win. Especially in a startup world.
Brands that have fun – Toyota Prius
There’s something about brands that know how to have fun. I reckon the Toyota Prius fits in this category. Their recent advertisement asking the crowd to work out the plural version of the word Prius is very catchy. (I’m a long time jingle lover). It’s also a cool way to build some anticipation and awareness of the new range
Is your brand having fun?
Unexpectedly Awesome – BBC
Sometimes it’s worth being even just a little bit awesome. We don’t need to change the world, maybe just having a little bit of public fun is enough. The usually conservative BBC did that for me today when I realised the following: The BBC video player has a volume which goes to 11.
It’s what I call unexpectedly awesome. I was delighted. So much that I’ve linked here to little video of Warren Buffett being interviewed. Upon which you can learn something and also pump the volume up to 11.
Startups – do something a little bit awesome.




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