I am seriously in love with the Google maps 8 bit – bit for April fools day. So much so, that immediately after I write this post I will be going to Google maps to get my street and suburb (Yarraville) in screen shots in their 8 Bit version. You should too.
And by the way – brands that know how to play are brands that win. Especially in a startup world.
I wrote an article for the Sydney Morning Herald newspaper on Gamification. I plan to extend the thought experiment here with a longer blog entry on it. So in preparation here is a link to the original article:
It’s interesting how technology changes the way we interact. In fact, the way we do a year in review is also changing as Google show here with their Zeitgeist 2010 video. I’m sure there is something in this for everyone, not just retrospectively, but the type of stuff that will matter in our business prospectively.
Our websites are no different to perishable goods at a supermarket. It’s not surprising given how well trained we are to check everything is up to date. From milk to computer hardware we want the latest version available.
So when someone finds your website via Google and the last blog entry is from last year, or the Copyright legal date is 2008, it’s a bit like the milk which got lost at the back of the fridge. We won’t touch it, there’s no limit of options and it is safer to elsewhere.
The good news for web entrepreneurs is this: It’s easy to keep things current. A simple blog entry once a week. A twitter feed in your side bar. Anything which shows your people you’re still in the game. That you have a pulse.