Start Up Blog

Web Success = Populate & Promote

Posted in entrepreneurship by Steve Sammartino on February 12, 2010

I recently saw a job posted on a web developer recruiting website. It involved some people looking for coders to make a copy of my web business and livelihood www.rentoid.com. What was interesting was the lack decorum shown in the coder recruiting process where the person said – build me a replica of this website. Here’s a screen print of it below.

I was a bit annoyed at first. and sent out a tweet to assess the mood of my army of advisers on twitter. I tweeted the following:

Not sure what to think of this? http://bit.ly/cYR5FI A compliment or IP rip off with me and @rentoid as the victims? Help! Thoughts?

The responses were varied, but all were within the theme of this person clearly does not get what it takes. Here’s some verbatim of the tweet responses:

xshay don’t worry about it – we saw a guy offering to build redbubble for < $1000 once. A) not going to happen, B) not about the tech

shandsaker same thing happened to us. Just be confident that $750 and a 2 line project brief is $750 better spent on beer :-)

TimBull if they can only spend $750 to build it, quality won’t be there and they won’t stick it – betcha the coding was trivial part

BLKMGK01 Congrats man. Business must be huge if other people want to start ripping off ur ideas. U should apply to design the site! haha.

BrentHodgson Don’t let it worry you. You know that @Rentoid is more than the sum of its tech parts – & that it wasn’t a $750 job to create.

lukerides precisely…all about execution, so I would not worry…if they do a better job than you, they were always going to anyway!

I pretty much knew this before I tweeted the issue, but it did force me to think about web marketing success, and the success of rentoid to date and I came to the following conclusion. It’s not about the tech. In fact, the tech is pretty low down on the list of things needed for any website to succeed. And if i had to give my nemesis some advice on how to succeed in copying me it would be to do these two things:

Populate and Promote.

This is what needs to be done with any classified style website to succeed, and it takes a lot of time and investment. Investment inĀ  financial and human capital. The problem with being 2nd, 3rd or later is that all the easy promotional opportunities like this are taken by the market innovator. And populating your website to make it meaningful takes a lot of boot leather, which is something many web entrepreneurs are afraid of.

twitter-follow-me

Outsourcing – little tips

Posted in entrepreneurship by Steve Sammartino on November 15, 2009

As a follow up to my last post on The White Collar Reality here is a simple Slide Share presentation as a thought starter of why it matters, and what is happening. This is a snippet from the syllabus at Startup School.

Startup School

Top 10 reasons for outsourcing digital work

Here’s startup blogs top 10 reasons for outsourcing digital work offshore. Which we do for some work at rentoid with great success. I’m hoping the naysayers, will see by the end of this post as to why it is ethical as well.

  1. It’s an efficient resource allocation
  2. It increases the wealth of the service provider (the person overseas)
  3. It increases the wealth of the offshore country
  4. it facilitates cross cultural interchange and understanding
  5. Makes it possible for ‘non techies’ to start a ‘tech based’ business
  6. Can be the difference which makes a startup idea financially viable
  7. It stimulates greater innovation in the tech sector by creating a greater intellectual resource pool
  8. It invents ‘time’ so people can bootstrap a business while continuing other employment
  9. The outsourced work is not dangerous – we are not sending kids down a mine or employing child labour.
  10. Add your reason in the comments!

Get out there and outsource, make conections, make stuff happen and make new global friends to boot!

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