In business some people are snails. They move slow. They only slide in and out when the conditions are right (it’s wet). They leave a trail of slime behind them. And they are in constant danger of being crushed but others who just didn’t see them. They’re inconsequential. They’re existence seems superfluous even though they must have some kind position within the economic (food) chain.
Snails can’t live in startup land. They’re too dependent on the right conditions, even though Snails can be found in a very wide range of environments, both the human kind (human = government, private industry and SME’s) and the slug kind (slug = ditches, deserts and the abyssal depths of the sea).
Snails don’t build anything or change their enviornment. Instead they hide in the depths of some rich natural environments. Take a small portion of food and hope not to get crushed. There is a bit of snail in all of us and it’s something we must decide to avoid before we start anything important.
We are all born entrepreneurs. Entrepreneurship is inextricably linked to human behaviour. To explore, to understand, to invent and to embrace take risk. Risk which results in a better situation for us and our stakeholders. Knowing that we will fail, and even learning to endure, no less enjoy that as part of it. Civilisation and evolution of humans is due to our entrepreneurial nature. It’s why we live in houses, drive cars, have climate control and everything we enjoy today. It’s part of our genetic code. It’s what differentiates us from all other creatures.
The word Entrepreneur
Noun: A person who organises and manages any enterprises, esp a business, usually with considerable initiative and risk.
The word origin is from 1875-80 coming from the French word ‘Entrepren’ – meaning to undertake. To do something. Also the word Enterprise. Is about entering and taking. Enter / prendere.
To be entrepreneurs is it about doing. Not over replanning or talking. It’s about action. Learning on the job. The most insightful ideas and poignant moments I have had in my life haven’t been while writing or typing, but when I’ve been acting.
Our code must be acted upon. Go act out your code.
Humans are compelled to count. We count everything. Days, weeks, months, years, birthdays, money in the bank, salary levels, years of experience. It’s part of the human condition, maybe it helped us evolve to a civilised existence .
As startup entrepreneurs we need to let our people count something. Whether it’s the savings they made or they friends they have, there needs to be a way for them to keep track. So our people know they have made progress. Commerce is an anthropological game of football. So we must keep score. But it must go beyond the corporate scoreboard of profit, share price, turnover, number of employees… it has to be an audience focused score. Like followers on twitter. It has to be about them, not us, it’s how humans roll.
No doubt your new start up will face issues. Many of them will be people related. Some will be things simply not getting done or not working once you press the on switch. If issues arise and remain unresolved within 24 hours you will start to suffer Compound Damage. This is particularly the case with suppliers and staff. All things in life compound, it is just natures way. Consider this with all problems and general stuff ups.
If you ignore them they will go away, along with your business.