Start Up Blog

Digital doodles

Posted in entrepreneurship by Steve Sammartino on April 21, 2011

Some doodling from a digital day yesterday. Some nice ideas popped up yesterday if you read the words closely. Thought it was worth sharing here.

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Quote about design: Steve Jobs

Posted in entrepreneurship by Steve Sammartino on January 5, 2010

In preparation for teaching a Brand Management Class today at Melbourne University when I came across an important quote from Steve Jobs about the industrial design of the iPod. When the first generation iPod was finally complete and ready to be unveiled to the public Jobs looked back on the process of how the iPod was designed:

“Most people make the mistake of thinking design is what it looks like. People think it’s the veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it feels like and looks like. Design is how it works.”

Startup blog says: When it comes to design – it should facilitate function before fashion. After which time the human instinct takes over…. the function becomes the fashion.

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